Benefits for Marketers

Relevance Through Personalization

Show the right content to the right person by defining your audience, transforming the content, and testing the result. Sitefinity provides a rich toolset for automatically connecting visitors with personalized content. These personalizations can be extremely rich and quickly tested by impersonating each of your defined audience segments.

Learn more about Content Personalization.

Optimized for Any Device

Customize your mobile strategy to leverage all mobile options. From Responsive Design, that makes your website mobile-friendly for any device, to hybrid mobile apps, or even a dedicated mobile website, Sitefinity helps you deploy the approach that’s right for your business. Device specific and device agnostic sites have useful roles in the marketing mix, and you get it all with Sitefinity.

Learn more about Sitefinity Mobile.

Create Successful Email Campaigns

Sitefinity helps you send the perfect message by making it easy to create emails using simple drag & drop tools.  These emails can be personalized for each individual recipient and refined through advanced A/B testing.  Once the emails are sent, deliveries are tracked and Sitefinity produces detailed reports that let you evaluate your campaign’s performance.

Learn more about Email Campaigns.

Market Through Multiple Channels

Expand your audience by broadcasting a message to multiple channels using Sitefinity's social media tools. Sitefinity contains a consistent all-in-one feature-set which includes forums, blogs, events, news, comments, and email campaigns.  In addition, all content can be syndicated (via RSS or Atom), or directly published to Facebook fan pages or Twitter accounts.

Familiar Intuitive User Interface

Sitefinity’s page editor makes it easy to create rich, dynamic content by interacting with user-friendly web-based interfaces.  Content is created by dragging & dropping widgets and layouts onto a page.  Once in place, these widgets can be edited using intuitive interfaces that gently enforce design guidelines and protect your website’s integrity.

Integrated with Google Analytics

Measure the effectiveness of your web site by using Google's industry-leading web analytics.  Sitefinity adds tracking codes to each web page, ensuring that all site activity is analyzed. You can then access detailed visual reports directly from Sitefinity, without launching Google Analytics.