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  • Methods to Personalize the Customer Journey

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    Personalizing the web experience for your customers has never been more important. A growing number of businesses are adopting personalization, and an increasing number of users have come to expect it. In Part 1 of this series we looked at how personalization works. In this installment, we will explore how ...
  • Select the Right CMS to Personalize the Online Experience

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    If you are ready to break out of your static cookie-cutter mold and personalize your website, make certain you select the right web content management platform to help.  You will want a solution that will work well for both technical and nontechnical users.  Marketers should be able to easily accomplish ...
  • Website Personalization in Action: Supporting the Customer Journey

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    Today more and more companies adopt website personalization techniques to help them reduce online abandonment rates, improve conversion rates and drive an uptick in sales.  An important factor in making personalization programs work is to understand the online customer journey.  A Website Personalization Scenario Online visitors will interact with your ...
  • How to Harness the Power of a Personalized Website: A Personalization Primer

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    A new era of expectations is driving change in the online world.  A generation of users steeped in Facebook, LinkedIn and other social media expect to find what they are looking for online immediately – regardless of where they are and the device they are using.  As a result, static, ...