1-888-365-2779
+1-888-365-2779
Try Now
More in this section
Categories
Bloggers
Blogs RSS feed

7 Tips to Help You with Your Personalization Strategy

by Barrett Coakley

Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using.

infographic_sitefinity_personalization_thumbnail

To keep up with these rapidly evolving expectations of the online experience, best-in-class organizations are moving beyond the static cookie-cutter approach found on many of today’s websites. Instead they are proactively managing the user experience based on specific profiles and online behaviors.

The advantages of a more personalized approach are clear. Rather than asking visitors to wade through mountains of information to find what they want and need, the most relevant pages, products and offers are filtered and displayed to improve the user experience and move individuals along the path towards a purchase decision or other action.

Companies are getting the message that personalization pays off. In a survey conducted by the global publisher Econsultancy, 94% agree that personalization is “critical to their current and future success.” Two out of three say an improved business performance and improved customer experience are the main drivers. Those who have already adopted personalization report an average 19 percent uptick in sales, which “translates into hundreds of millions of dollars” of additional online revenue.

To help you with personalization, download our new infographic, Seven Tips to Help You with Your Personalization Strategy.

 

1 comment

Leave a comment
  1. James Farber Sep 18, 2017

    Online education now gives an opportunity for all learners and scholars who want to get graduation certificate or valuable degree. Most of the students can’t get admission in any college or university because they live far from academics, so education system develops an online learning program for all students to complete their graduation with <a href="https://www.onlinelifeexperiencedegree.com/">life experience college degree</a>. After take a degree students easily get a job in a well reputed organization.

    Leave a comment