Try Now
More in this section
Blogs RSS feed


  • PR in Today’s Digital Age—If it Bleeds it Leads

    It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...
  • The Challenge to Design Beyond Color

    It was a sunny summer afternoon in 2004. I was waiting impatiently in a neat conference room to meet a client and present him with my concept for his product catalogue website. After starting my presentation, I noticed he didn't seem impressed as much as I expected. I tried not ...
  • 5 Reasons Your Social Media Strategy is Broken

    By now it’s pretty clear that a social media strategy for your business is essential if you want to stand out in your industry, let alone stay ahead of your competitors. And although most organizations have social channels, many are unsure about how to create and execute a successful social ...
  • What’s a Meatball Sundae? Five Things I Learned From Seth Godin

    I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant. If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In ...
  • The Importance of Gaining a 360-Degree View of the Customer

    Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
  • The Challenge-Capability Model: A More Engaging Way to Present B2B Software

    The B2B buyer has evolved drastically in the past few years. In the digital era that we live in, the B2B buyer is more informed, confident and independent than ever. According to Corporate Executive Board, 60% of the average B2B buyer’s purchase decision has already happened before approaching the ...
  • Awards Best Practices: Securing "Readers' Choice" Award

    Earning awards should be an important part of every organization’s PR and marketing strategies. They are one of the best tools to gain recognition and build trust with your clients, prospects, partners and peers. Most people believe that awards should come naturally once you have a great product or service. ...
  • 5 Ways to Drive Visibility to Your CSR Initiatives

    Corporate social responsibility (CSR) activities give companies a human face, portraying them as caring and responsive, with purpose and deeper meaning. The positive change they bring to society, or simply those in need, pays off not only by emanating a good image—but also by connecting to potential and current customers ...
  • Make a Rockstar Lead Gen Machine with Landing Page Templates

    In business-to-business marketing, using an effective demand generation strategy is key to driving a consistent number of qualified leads and generating new revenue. In order to focus your marketing team on making their programs more effective and profitable, they need to be liberated from any technology or operational constraints. The ...
  • Fat vs. Slim Footers

    We see footers every day, all over the internet. Sometimes they are huge sections, containing a lot of shortcuts to other pages and additional items like social widgets, contact forms and more, while other times they are just horizontal bands with a few links. But what makes a good footer and ...
  • Three PR Tips to Support Your SEO Strategy

    With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...
  • Leveraging the Power of Analyst Relations

    Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential ...
  • Content Teasers with Sitefinity Card Widget

    Do you have content teasers, fancy announcements and bigger pieces of HTML that you store in a Content Block on your website? Aren't they sometimes difficult to update, because they are a messed up collection of nested HTML elements and CSS classes here and there? Sitefinity has a solution for ...
  • How Advanced is Your Marketing Attribution?

    Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
  • Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)

    The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming. The need for digital transformation is growing but if you don’t know where to start, it ...
  • A CMS is the Key to Delivering a Great Customer Experience

    In our Digital Marketing Maturity Guide we provided a series of questions that asked respondents to rank their usage of various marketing systems, including Web Content Management (WCM/CMS). The chart below shows the results for the CMS category (the overall results from our survey can be found here). Interestingly, ...
  • Two Big Reasons Why Icon Fonts Are Not Dead

    Lots of articles on the web compare using icon fonts to using SVGs. Published on respected sites such as CSS-Tricks and Sitepoint, some articles advocate against Icon fonts while some are in favor of them. It’s a heated debate, but the “modern” opinion seems to be that using ...
  • The Best Way to Automate Responsive Video Embeds

    A Content Management System such as Progress Sitefinity is a great tool for empowering marketing professionals to deploy any piece of content. However, some content types—videos, slideshow presentations, maps and other externally embedded pieces—may require additional effort for displaying on a responsive website. It’s important to be able to scale ...
  • Mobile Micro-moments: Are You Optimized?

    Mobile devices have redefined us: how we search, learn and buy. Through these small devices, we are easily connected to the world, our favorite brands and the oddest facts—if we so choose to google them—wherever we go. In fact, Google has labeled these instances of connection “micro-moments.”  According to Google...
  • From Project Inception to Post-Release Optimization

    We design, build and operate digital services across the touch-point spectrum. From corporate websites and e-commerce platforms to mobile native apps and digital campaigns. We must support digital transformation that delivers great user experience. In order to deliver the ultimate digital experience that transforms our perceptions, we should have a ...
1 2 3 4 5 6 7 8 9 10 Next »