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  • Three PR Tips to Support Your SEO Strategy

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    With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...
  • Leveraging the Power of Analyst Relations

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    Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential ...
  • Content Teasers with Sitefinity Card Widget

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    Do you have content teasers, fancy announcements and bigger pieces of HTML that you store in a Content Block on your website? Aren't they sometimes difficult to update, because they are a messed up collection of nested HTML elements and CSS classes here and there? Sitefinity has a solution for ...
  • How Advanced is Your Marketing Attribution?

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    Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
  • Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)

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    The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming. The need for digital transformation is growing but if you don’t know where to start, it ...
  • A CMS is the Key to Delivering a Great Customer Experience

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    In our Digital Marketing Maturity Guide we provided a series of questions that asked respondents to rank their usage of various marketing systems, including Web Content Management (WCM/CMS). The chart below shows the results for the CMS category (the overall results from our survey can be found here). Interestingly, ...
  • Two Big Reasons Why Icon Fonts Are Not Dead

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    Lots of articles on the web compare using icon fonts to using SVGs. Published on respected sites such as CSS-Tricks and Sitepoint, some articles advocate against Icon fonts while some are in favor of them. It’s a heated debate, but the “modern” opinion seems to be that using ...
  • The Best Way to Automate Responsive Video Embeds

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    A Content Management System such as Progress Sitefinity is a great tool for empowering marketing professionals to deploy any piece of content. However, some content types—videos, slideshow presentations, maps and other externally embedded pieces—may require additional effort for displaying on a responsive website. It’s important to be able to scale ...
  • Mobile Micro-moments: Are You Optimized?

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    Mobile devices have redefined us: how we search, learn and buy. Through these small devices, we are easily connected to the world, our favorite brands and the oddest facts—if we so choose to google them—wherever we go. In fact, Google has labeled these instances of connection “micro-moments.”  According to Google...
  • From Project Inception to Post-Release Optimization

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    We design, build and operate digital services across the touch-point spectrum. From corporate websites and e-commerce platforms to mobile native apps and digital campaigns. We must support digital transformation that delivers great user experience. In order to deliver the ultimate digital experience that transforms our perceptions, we should have a ...
  • How to Make Good Content: 6 Ways Forward

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    You know it when you see it, don’t you? Good content. It grabs your attention, and keeps it. It educates with a minimal time investment, then sends you on your way feeling better for having engaged. It may even motivate you to engage again. So how do you create it? ...
  • Bring Stability with Continuous Delivery in Sitefinity 9.2

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    When thinking about Continuous Integration and Continuous Delivery for Sitefinity CMS, we should think of those processes as the standard ones that are applied to ASP.NET applications. First we choose the environment—single server, multiple servers with load balancer, Azure or Amazon. In order to automate the delivery process and eliminate ...
  • How Load-balancing Was Improved in Sitefinity 9.2

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    In a load-balancing scenario all instances of an application must have the same configurations across the nodes, and when a new version comes it should update the nodes one at a time and avoid down time. There are two types of configuration settings in the CMS. The first ones are ...
  • Expand Your Customer Portfolio to Drive Customer Success

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    The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
  • ABM: Making the Unknown Website Visitors Known

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    In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
  • The surprising potential of peripheral vision in driving user attention

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    Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
  • Persistence Pays Off in a Nurture

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    My team uses technology and data to enable our business processes—this would classify me as a “digital marketer.” In my role and working for Progress any prospective salesperson is going to know we have a marketing technology stack, and I am a target to be sold the latest solution that ...
  • Drive Engagement: Serve More Relevant Content to Personas

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    In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas. Most marketing organizations create marketing personas when creating a go-to-market strategy. Depending on your organization, some personas may not make it past the PowerPoint slide. Others warrant a robust content strategy ...
  • 5 Free Ways to Enhance Your Content with Data Visualization

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    Have you ever spent countless hours researching and writing about a topic, only to have dismal number of interactions with your content? This is a writer’s worst nightmare. Avoid the pitfall of no one reading your hard work by following these tips to make your content pop. My greatest revelation ...
  • Accelerate DevOps and Drive Consistency with Sitefinity 9.2

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    In today’s digital world, the role of IT is transitioning. Changing from technology provider to business partner as businesses strive to meet the needs of demanding digital consumers. To respond, developers seek innovative ways to streamline processes and improve output, all without sacrificing functionality—or quality. If done right, they’ll be ...
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