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What's Inside

Selling and Marketing in today's "age of the customer" requires constant delivery of fresh and personalized content through multiple channels. Organizations are adopting Web Content Management systems to solve this challenge, but the key question is, how do you adopt WCM and quickly maximize returns on your entire digital strategy through modern technology?

To provide insights on this topic, Gleanster compiled survey data and thorough analysis in the  2014 Web Content Management Benchmarks report. In this report you will find:

  • Data-Driven Insights: Based on survey results from over 200 marketing executives and professionals
  • Key Points From Top Performing Marketers: The benchmark report highlights differences between the top performers—who enjoy the best KPIs and year-to-year revenue growth—and everyone else
  • How to Win: How top performers justified, measured and got the best return from their WCM investment
  • Vendor Landscape: Rankings that reflect the real-life experience of teams who have adopted a specific WCM solution

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2014 WCM Benchmarks