As consumers embrace digital channels to shop, consume content and connect with family and friends, marketers have followed them online. This drives an increased spend on digital experience technologies, such as web content management. However, new requirements are setting modern web content management solutions apart from legacy systems designed for a simpler time.
This IDC Market Spotlight examines the new requirements of next generation web content management systems in the context of the long-term shift to digital marketing.
Inside you'll find: