About the Webinar

Everybody wants their customers to have a friendly, comprehensive, personalized experience. It’s a big part of your reputation. But in a digital world where 60% of all buying decisions are made before a vendor is even contacted, making the most of each interaction is even more important. And when your website is your digital storefront, personalized service gets even tougher. Frankly, a lot of businesses struggle to do it well.

Fortunately the experts from Siili of Helsinki and the Progress® Sitefinity™ team are sharing their years of experience in what works, what doesn’t, and how to avoid fatal errors in personalization. Watch this webcast to learn:

  • The definition of personalization and why everyone wants to do it
  • Where should organizations be using personalization?
  • The common mistakes when adopting personalization
  • The “right” path to successful personalization, and why it matters


RobRobert Mattson, Director Product Marketing for Sitefinity, Progress

Robert Mattson is the director of product marketing for the Progress Sitefinity product. Mr. Mattson has been in the technology space for over 25 years with companies such as Allaire, Eprise, Applix, ADP and Workscape. His focus has been on how technology can be effectively leveraged to overcome both technical and business challenges.

AndreasAndreas Strandman, Head of Analytics, Siili Solutions

Andreas Strandman is a firm believer that data holds the key to deeper understanding, better decisions and improved experiences in all areas of business (and life). His path has crossed a variety of fields such as market intelligence, online marketing, e-commerce, business design and analytics, while advising customers in the technology, finance, industrial, entertainment and media sectors.

Emilia Emilia Vahvelainen, Business and Service Design Lead, Siili Solutions

Emilia is a combination of business consultant and creative service designer with strong start-up mindset and passion to business growth and design thinking. She spends most of her waking hours creating new business, experiences and services for both domestic and international listed companies in variety of industries including media, retail, banking & insurance, automotive, healthcare and real estate. One of her key missions is to bring extraordinary experiences and best practices familiar from the fastest growing start-ups and best known global retail brands to more traditional large corporations.

About Progress Sitefinity

Successful organizations such as NASA, Chevron, Expedia, PepsiCo, Panasonic, Roche and more, rely on Sitefinity to optimize customer experiences across multiple digital channels. Top finisher for “Usability” in the Gleansight WCM Benchmarks Report, and Winner of the 2014 People's choice Stevie Award for Favorite Content Management Solution, Sitefinity has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multisite and multilingual support.

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About Siili Solutions

Siili Solutions is Finland’s leading technology-independent digital service partner and software integrator. Siili helps its customers to find an own digital persona, comprehensively, from the core of business. Siili offers services, technology platforms, information management, architecture and project management – all from the same address by its 400 digital artisans. Siili always bases its know-how on respect and transparency. With Siili, you’ll leave a lasting digital footprint.

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