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Making Predictive Analytics Practical: How Marketing Can Drive Engagement

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About the Webinar

Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there? Having the data is one thing, but understanding it and making it work for you is something else completely. Watch Rowan Curran, Business Technology Researcher at Forrester Research, as he discusses the state of marketing and predictive analytics.

You will learn:

  • How predictive analytics can drive more engaging personalized experiences
  • What tools companies are using to build better contextualization for their customers
  • The need for prescription in analytics
Rowan Curran
Rowan Curran, Business Technology Researcher at Forrester Research

Rowan serves Application Development & Delivery Professionals. His research focuses on emerging technology practices, software, and platforms that support efficient, data-driven customer and employee experiences. His work includes Forrester Wave™ evaluations in advanced analytics, as well as researching emerging markets and trends in sensor-driven applications and digital experiences, and knowledge discovery.

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