Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there? Having the data is one thing, but understanding it and making it work for you is something else completely. Watch Rowan Curran, Business Technology Researcher at Forrester Research, as he discusses the state of marketing and predictive analytics.
You will learn:
Rowan serves Application Development & Delivery Professionals. His research focuses on emerging technology practices, software, and platforms that support efficient, data-driven customer and employee experiences. His work includes Forrester Wave™ evaluations in advanced analytics, as well as researching emerging markets and trends in sensor-driven applications and digital experiences, and knowledge discovery.
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