About the Webinar

The concept is simple and elegant. Provide each potential customer, or existing client, with exactly what they want, think they want, or don’t know they want for each interaction. Who wouldn’t want that? It’s the recipe for sales, engagement and world product domination.

But, it doesn’t work…well, not for most of us.

Not because the concept is wrong, but simply because it’s so hard to implement, maintain and do right. Sure, if you’re an Amazon or Netflix you have personalization down, but what about the rest of us? Why can’t we find that magic combination of process, technology and, of course, data that will enable us to be the perfect butler to meet the needs of our clients, and help us have a great quarter at the same time?

When it comes to personalization many organizations set their goals too high too soon. This urge to over reach causes them to miss the smaller goals they need to achieve before they can reach their end game.

Key Takeaways

  • A 6-month interactive plan to personalization success
  • Where the data is hidden that you need for personalization, and how to refine your data from each of your sources
  • Which data is valuable today, and which you need to wait until later to use
  • The mistakes that most organizations make that you don’t want to


RobRobert Mattson, Director Product Marketing for Sitefinity, Progress

Robert Mattson is the director of product marketing for the Progress Sitefinity product. Mr. Mattson has been in the technology space for over 25 years with companies such as Allaire, Eprise, Applix, ADP and Workscape. His focus has been on how technology can be effectively leveraged to overcome both technical and business challenges.  

Svetla1Svetla Yankova, Product Marketing Manager for Sitefinity, Progress

Svetla Yankova brings a background of mathematics, computer science and sales into the field of marketing. As a product marketing manager for Progress, focusing on the Sitefinity Platform and contributing author to CMSWire.com, she is a vocal advocate for data-driven marketing and how to harness data to guide decisions, process and customer experience. 

About Progress Sitefinity

Successful organizations such as NASA, Chevron, Expedia, PepsiCo, Panasonic, Roche and more, rely on Sitefinity to optimize customer experiences across multiple digital channels. Top finisher for “Usability” in the Gleansight WCM Benchmarks Report, and Winner of the 2014 People's choice Stevie Award for Favorite Content Management Solution, Sitefinity has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multisite and multilingual support.

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