For businesses to survive in today’s online economy,
Marketing must play a larger role in the revenue process.
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed.Because buyer interactions can number in the thousands or millions, business must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
With Marketing Automation, businesses gain actionable insights into customer online behavior. Combined with a CMS, Marketing Automation gives businesses power to present relevant content at the moment a prospect expresses interest.
Download this white paper to explore the online trends that are reshaping the marketplace and learn insights into Marketing’s leadership role to drive higher revenues.