Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.
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Successful organizations such as NASA, Chevron, Expedia, PepsiCo, Panasonic, Roche and more, rely on Sitefinity CMS to optimize customer experiences across multiple digital channels. Top finisher for “Usability” in the Gleansight WCM Benchmarks Report, and Winner of the 2014 People's choice Stevie Award for Favorite Content Management Solution, Sitefinity CMS has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multisite and multilingual support.
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