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For businesses to survive in today’s online economy, Marketing must play a larger role in the revenue process.

Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed – they are now in a position of power.

Because buyer interactions can number in the thousands or millions, business must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.

With Marketing Automation, businesses gain actionable insights into customer online behavior. Combined with a CMS, Marketing Automation gives businesses power to present relevant content at the moment a prospect expresses interest.

Download this white paper to explore the online trends that are reshaping the marketplace and learn insights into Marketing’s leadership role to drive higher revenues.

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Why is Marketing Automation So Hot Right Now?