APA Talent and Literary Agency has been an industry leader in the field of talent and literary representation for nearly fifty years, APA represent many of today's most talented artists in all areas of the entertainment industry. Consistently one of the top booking agencies in the country, APA's concert and comedy departments represent a diverse slate of clients from all over the world. Prior to the Sitefinity implementation, the static, all Flash, APA website was not able to properly represent the company, its service or talent offerings, nor allow for talent booking requests. The objective was to create an SEO friendly, dynamic and scalable solution that offered APA a platform to individually represent each department within the company while increasing bookings via the internet. The mere fact that a department representative is also enabled via Sitefinity to manage talent and content offerings , validates the Agencies decision to support product adoption and implementation.
MODAL Digital Agency specializes in user experience. The experience must be robust, yet simple to understand and navigate. Our solutions provide our clients the choice of maintaining their sites. The most important part of the solution is the Content Management System (CMS). Our experience with Sitefinity has shown it is not only quick to implement, but its built‐in modules allow clients to maintain content, add news items, update documents, and more.
Sitefinity’s flexibility to create custom modules was a necessity for the APA solution. They needed to maintain their lists of talent and agents, and associate the two for talent booking inquiries. MODAL achieved all of these goals with two custom modules.
A Toolbox is a handy thing for a construction worker. As is Sitefinity CMS for the web developer. Using a tool that facilitates the creative designer, and the technologist developer, while enabling the techno‐phobic assistant the ability to maintain and manage the talent her department represents, proves itself in the results. Usability and site activity speak wonders, when assessing a successful versus a failed site redeployment. Traffic increases; stickiness improves; inquiries flow; talent is being booked at a rate never before experienced. And all dictated by the site visitor. User control, when looking to inquire about, or book, a talent or artist. The following metrics represent a monthly aggregation pertaining to activity over the course of the past year:
|Metric ||Increase/Decrease |
|Total Visits || 68% increase |
|Pageviews || 287% increase |
|Booking Inquiries || 82% increase |
|Bounce Rate || 47% decrease |
Since launching in October 2009, two additional departments have been added to the website. Specifically, the Talent and Agent modules implemented when the new website launched, allowed for rapid implementation of both an On Camera Personalities, and Special Attractions department representation. Talent headshots, bios and supporting content/links are easily uploaded and managed via Sitefinity CMS, by both APA representatives, and MODAL alike.
MODAL are very proud of the work put forth, in redesigning and implementing APA‐Agency.com; there is no doubt we could not have accomplished in the six week engagement timeframe, the results we did were it not for Sitefinity CMS. And an APA online experience that was completely static, is now interactive and engaging – functionally, and as far as content goes.