Established in 1986, Bailey’s Marine Fuels Australia (BMFA) has grown into one of Australia’s leading providers of marine fuel, remote refuelling infrastructure and related services.
Bailey’s Marine required an overhaul of their existing website extending their brand identity and providing a method for staff to easily update content. Furthermore customers needed to be able to view fuel locations online, apply for accounts and take online induction courses. Search Engine Optimization was also a major factor ensuring BMFA was found in search engines under a specific set of terms.
Glenfield Creative extended the BMFA branding and worked with the company to address its vertical market segments. Sitefinity CMS was chosen as the platform to manage BMFA content as it provided BMFA a robust method of updating pages, providing news, blogs and other functionality as well as search engine optimization of content out-of-the-box.
The Sitefinity CMS platform also allowed integration of custom routines for fuel outlet locations on Google maps, online application forms and online inductions.
Through the launch of the Sitefinity CMS website by Glenfield Creative, BMFA was able to rebrand itself as a National Company and highlight its new major outlet WhiteBay6. Within page groups market segments were addressed individually and a special page interface for fuel outlet locations is available to customers with Google maps integration to easily locate fuelling stations.