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Case Studies

  • Oil and Gas Vessels Go Mobile with Progress Sitefinity

  • REGION
    Australia

    SECTOR
    Oil and Gas

    CUSTOMER PROFILE
    Bhagwan Marine operates in the Oil and Gas vessel industry, offering a fleet of over hundred vessels and a range of services to meet their client needs. The company’s continual search for advancements in all areas keeps them at the forefront of design, innovation, certified vessel operation systems and training of its personnel and crew, both off- and on-shore. 

    PARTNER PROFILE
    Glenfield Digital Group has a proven track record of providing expert service and advice in a diverse number of creative and technological fields. From branding and design to content management, web marketing and mobile app development, Glenfield provides extensive expertise to its many clients.

    BUSINESS SITUATION
    Bhagwan Marine sought a better way to manage its fleet of vessels, while also offering customers innovative data access not yet seen in the industry.

    SOLUTION
    Bhagwan Marine and its agency chose Telerik as its technology platform, to rise to the occasion and demonstrate that it is possible to successfully harness mobile in the oil and gas vessel industry. Telerik technologies used: Telerik Sitefinity, Telerik AppBuilder, Backend Services and Telerik Kendo UI.

    BENEFITS

    • Reduced fleet information management time by 90%
    • Saved thousands of dollars by shifting from printed materials to a mobile app approach
    • Increased data accuracy by centralizing the repository, keeping all information in sync
    • Improved search engine optimization for web and mobile app stores
    • Enhanced the customer relationship, giving access to view, share and track the entire fleet from any iOS or Android mobile device

     

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  • Challenge

    Off-shore energy production is a complex and competitive industry, with marine vendors seeking a business advantage in this specialized field. Companies want real-time information about vessels and resources, the service Bhagwan Marine provides to its many customers. However, Bhagwan Marine sought a better way to manage its fleet of vessels, while also offering customers innovative data access not yet seen in the industry.

    The company wanted to be the first to leverage technology to promote its business in a bold way, setting it apart from the standard four color printed brochures pervasive in the industry. While attractive, “v-cards” — the old style fleet posters and vessel promotion sheets — were time consuming to create, cost thousands to produce, yet are immediately out of date once made. Instead, Bhagwan Marine decided to pursue a mobile app, in line with its goal to be green and “go paperless” where possible. It also helped the company more efficiently convey its fleet in near real-time.

    The resulting mobile app had to organize extensive vessel information, offer full vessel specifications, show vessel location in real-time, offer push notifications, pictures and more. It also had to help Bhagwan Marine staff stay connected to key vessel information while on the go. 

    Solution

    Bhagwan Marine and its agency, Glenfield Digital with Milestre, chose Telerik as its technology platform to rise to the occasion and demonstrate that it is possible to successfully harness mobile in this industry. Telerik technologies used included:

    • Telerik Sitefinity: Leverage responsive design, mobile web and mobile app technology in one award-winning content management solution
    • Telerik AppBuilder: Build iOS, Android and Windows Phone 8 hybrid apps using a single pure HTML5, CSS and JavaScript codebase
    • Backend Services: Expect easy and scalable app development with this complete mobile app backend as a service
    • Telerik Kendo UI: Get everything needed to build sites and apps with pure JavaScript and HTML5

    Bhagwan Marine first centralized fleet vessel data within a custom CMS module, leveraging Telerik Sitefinity CMS. It then built the cross-platform app called “LiveFleet” using the full Telerik Platform solution, giving it a native look and feel for both iOS and Android devices. Telerik gave Bhagwan Marine the ability to provide one central point in the cloud for editing and distributing all content, saving the company time and money. It also ensured vessel data stayed consistent regardless of how it was delivered, whether published seamlessly to web pages, a web gallery, specifications, iOS and Android apps. “You can now have our complete fleet information at your fingertips, updated with real time tracking data directly to your mobile device,” said Bhagwan Marine Marketing Manager Matt Syms.
    “On-the-fly, we can produce technical vessel specification sheets that have the latest data. This was not possible before we implemented Telerik.”

    To take things a step further, once the data was integrated into a single location, Bhagwan Marine and Glenfield Digital incorporated app Analytics to bring it all together. The analytics capabilities, provided by Telerik, provide the insight Bhagwan Marine needs to competitively move forward. By reviewing usage metrics, the company can assess app performance in real-time and refine tactics as needed to maximize effectiveness. It can also collect and store UIDs, so if they’re later matched with a name, Bhagwan Marine  has actionable data about response and interests so they can knowledgably engage potential customers. 

    Results

    Bhagwan Marine’s LiveFleet app was a sensation when unveiled in February 2014, at the Australian Oil and Gas Exhibition, the premiere industry trade show hosting almost 12,000 attendees and 605 exhibitors from 20 countries. This was a big stage to introduce LiveFleet, and it delivered. Big players took notice, and it put Bhagwan Marine on the map as an industry innovator and first to tackle the mobile space. Type “marine vessel” into the iTunes store, and BM LiveFleet is one of the first apps to pop because of the high demand. As Matt put it, “The combination of Telerik Platform, Sitefinity and Kendo UI were integral to the creation and functional capabilities achieved with LiveFleet. We couldn’t be more pleased.”

    Specific Benefits Included:

    • Reduced fleet information management time by 90%
    • Saved thousands of dollars by shifting from a printed to a mobile app approach
    • Increased data accuracy by centralizing the repository, keeping all information in sync
    • Improved search engine optimization for web and mobile app stores
    • Enhanced the customer relationship, giving access to view, share and track the entire fleet from any iOS or Android mobile device, including:

      • Filters by vessel type
      • Full vessel specifications
      • Vessel favorites, and ability to share them
      • Vessel location in real-time, with filters to favorites or current location
      • Push notifications
      • Photo gallery and vessel videos 

    Verdict

    "The combination of Telerik Platform, Sitefinity and Kendo UI were integral to the creation and functional capabilities achieved with LiveFleet. We couldn’t be more pleased,” said Matt Syms, Marketing Manager, Bhagwan Marine. "Telerik AppBuilder allowed for the quick and effective delivery of Apps for iOS and Android. The ease of integration between development environments, backend services and analytics, coupled with a full web content system, all made by Telerik—is a major plus," adds Richard Sojka, Managing Director Glenfield Digital.

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