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Case Studies

  • ELECTRICITY NORTH WEST

    • Sitefinity is really powerful yet easy to use which was a big step forward for us. The combination of Sitefinity with the strategic, user centred design and other digital services of Appius have generated very positive results for us.

      Author: Nick Tottman Company: Online Manager at Electricity North West

    • Client: Appius
    • Industry: Energy & Utilities
    • Project website: http://www.enwl.co.uk
    • Implemented by: Appius
    • Industry
      Energy & Utilities
    • Background
      Electricity North West Ltd owns, operates and maintains the electricity distribution network for North West England, connecting 2.4 million properties, and more than 5 million people in the region to the National Grid. Like all of the electricity Distribution Network Operators (DNOs) in the United Kingdom, Electricity North West Ltd are regulated by Ofgem – the Office of the gas and electricity markets.
    • Challenge
      Appius completed a Web Strategy Review involving stakeholders and objectives from all parts of the business including the technical (CIO) division. The website needed to be moved from an ‘information for stakeholders’ feel to a ‘customer friendly’ feel. The project also needed to introduce functionality that provided genuine online ‘value added services’ to users of the site, and the ability to capture revenue generating Connections requests from domestic and business audience groups.
    • Results
      • +20% site visits
      • +27% page views
      • +48% increase in avg. time on site
      • Connections page views increased  by 60% 
      • Views of priority customer pages increased by 10 times
    • Why Sitefinity
      Sitefinity was chosen as the content management system for the website as it provided a secure enterprise level platform at a highly affordable licence cost. The ease of visual customisation that can be achieved with Sitefinity allowed the new ENWL brand to come through strongly in the site. Key revenue and awareness generating objectives benefited greatly from the search engine friendliness of the solution, to which Appius added a ‘kick start’ and ongoing Search Engine Optimisation services. The ability to extend and customise the solution and permissions model were also essential to deliver requirements for secure information sharing areas and integration with a real time information feed for ‘power outages’.
    • Technology Highlights
      Appius used Sitefinity 4.2 with its new advantages for speed of implementation and ease of use for the user. Appius added various customisations to the search feature to ensure optimum indexing of content and presentation of results. Bespoke areas of .Net based functionality were added to present real time Power Outage information on a Google maps layer specific to the Electricity North West area, and create a step by step connections enquiry process. A postcode search feature was also built into the mapping solution. Appius also extended the Sitefinity User Management Module to allow approval or rejection of applications to use the secure areas for investors and journalists.
  • The Challenge

    Electricity North West Ltd had a whole new set of customer facing responsibilities having taken these on from United Utilities. A completely new website was required to deliver a new brand identity and a step change in value added services, in line with the new web strategy developed with Sitefinity Platinum Partner Appius. Revenue generating parts of the business needed to be taken to the next level. Audience groups varied from members of the public experiencing power outages and in need of accurate information, to the specialist investment and press audiences focused on this highly regulated part of the UK utilities sector. The site also needed to provide better support for Priority Customers, who have particular dependence on their power supply. These objectives needed to be coupled with improved hosting, monitoring and ease of content management.

    The Solution

    The website is now completely content managed, while achieving the agreed level of accessibility. Appius were able to work hand in hand with the client to upload website content and optimise for web and consistent tone of voice. The audit trail for web content changes and ability to recover previous versions of content is important for a key website in this high regulated industry sector. Various Sitefinity modules have been applied in their ‘out of the box’ form to great effect, and others have been customised and extended to achieve the project objectives. Appius integrated with an XML feed for power outage information and an external postal address file (PAF) service to allow quick access to up to date information on current and planned power outages. This is delivered using a Google Maps based interface but with layers, tooltips and markers. Appius have provided a new set of hosting, monitoring of website and data feed availability and service level agreement.

    The Results

    All website statistics have demonstrated the positive effects of the new website.  The figures below demonstrate the immediate impact since launch: 
    • +20% site visits
    • +27% page views
    • +48% increase in avg. time on site
    • Connections page views increased  by 60% 
    • Views of priority customer pages increased by 10 times

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