There was no doubt that the website needed an overhaul. The statistics that we gathered clearly indicated this. The primary goals of the redevelopment were simple:
- to bring more visitors to the website,
- to provide them with all the information they need in an easy to use pleasant environment.
- to increase reservations
Sitefinity was presented to the Griffin Group team as a replacement of their old content management system. What they needed was something that was:
Usable – Easy to use for non technical employees such as the marketing and reservations team.
Secure – Stable secure and scalable for business reasons
Extendable & Future Proof - 3rd party applications or custom modules can be added
The website project was a priority for the company to complete for obvious reasons and we set and achieved a schedule of 6 weeks. We delivered the project on time.
Besides delivering on time, the critical measure of success was the performance of the website. Sitefinity allows friendly URLS, easy addition of analytics, and automatic generation of site maps on the website. We can easily update tags on each page which we do on a monthly basis. With valid XHTML generated through the content editor (RTB) every aspect helped contribute to a better, more optimized website.
The company has multiple departments that need to edit different parts of the website at different times. These are non technical employees so absolute ease of use was critical. Now three front line staff members update the site special offers, promotions, content, and even imagery. This was the second measure of success. We also developed custom documentation to make it as easy as possible for the users to pick up the
Sitefinity provides management for multiple languages which will probably be the next product. However the most important aspect regarding the future is the platform it gives us so that we can continue to create, integrate, and adapt software into the site for the foreseeable future.
We have deployed and reviewed many Content Management Systems or web editors including custom developing our own. However after rolling out a project with Sitefinity, we are now using it as our primary system for clients, and have already built in some custom modules for upcoming websites.
Some of the metrics on this project included the enormous reduction in bounce rate and the increase in length of time on the site. The main statistic though,an increase in Sales, was obviously the key and is continue to improve.