Global Value Investors Ltd (GVI) is a specialist international equities manager based in Sydney, Australia. The previous website had been developed several years prior and had three major drawbacks. Firstly, the look and feel of the site was old fashioned. While GVI wishes to be portrayed as a conservative fund manager, it also is important to present as up-to-date in its approach. Secondly, there was no CMS in use and so changes and document updates required the assistance of the web developer. Thirdly, there was no ability for visitors to interact with the site, making the site simply ‘brochureware’.
GVI had a clear idea of the kind of image it wanted to portray and required that the site be able to be administered by in-house non-technical staff. However, GVI looked to Tango Technology for guidance in deciding on how the site should be implemented, which CMS to use, and what capabilities might be achieved.
Tango Technology (www.tangotechnology.com.au) is a Sydney based IT solutions provider focused on small to medium enterprise. Our aim Is to assist our clients in their business growth. Funds Management is a specialist area of expertise which Tango Technology has been involved with since 2002.
We surveyed the marketplace carefully before choosing Sitefinity as the best tool for the job. The key factors in our decision were:
- Easy to use CMS for non-technical staff
- Many out-of-the-box features
- Ability to add customized functionality such as interactive unit price graphs
- Well supported product with broad developer community following
Feedback from both the client and associates has been very positive, and had led to requests for similar looking sites. Following initial training that Tango Technology provided GVI has been able to update the site with documents and other changes with minimal need for technical support.
The original GVI website was static with no interactivity, and dynamic content could not be managed by a non-technical administrator. Following migration to the Sitefinity platform, with all the inherent complexities of dynamic data, the site was faster to use than the original.
Being both the developer and the designer of the Global Value Investors website, we see the clear benefit of Sitefinity as a platform for fund manager content management systems and other financial companies’ website design. Designers can focus on design and developers can add further value through advanced functionality. Integration and deployment is a straightforward and painless.