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Case Studies

  • Jawitz Properties

    • It is a very easy and understandable system. The steps are easy to follow and you can complete your tasks faster. Using Sitefinity takes away working with HTML where I had to do research on the website to finish a task and now everything is readily available.

      Author: Rochelle Johnson Company: Jawitz Marketing Department

    • Client: Nedoweb
    • Industry: Real Estate
    • Project website: http://www.jawitz.co.za
    • Implemented by: Nedoweb
    • Industry
      Real Estate
    • Background
      Founded in 1969, Jawitz Properties is one of Southern Africa’s leading residential property companies with an outstanding reputation and has as its cornerstone the excellence of its people.
    • Challenge
      The challenge in this project was to provide a platform that would provide non-technical staff with the tools they need to maintain the content of the site whilst developing a website that is highly optimized for search engines.
    • Why Sitefinity
      Sitefinity maintains an excellent balance between the needs of the user vs. the needs of the developer.
    • Technology Highlights

      Microsoft SQL 2008
      Asp.Net
      JQuery
      Google Analytics
      Web Services
    • Results
      During handover training the two marketing staff members caught on very quickly and are actively contributing to the content of the website, which is a testament to Sitefinity’s reduced training time requirements.
  • The Challenge

    Jawitz Properties has always emphasized the value of technology as being a key ingredient in the real estate industry. Even though their existing site encompassed this belief, it had been built a couple of years prior and didn’t factor in any of the latest technologies and strategies available in the industry. Search Engine Optimization and usability were crippled due in large part to the outdated use of HTML frames. Apart from the actual properties displayed on the site, which integrates with their in-house MIS system, keeping the site fresh and up-to-date in terms of content was highly restrictive.

    The objective was to provide Jawitz with a platform that would allow marketing staff to manage content easily, greatly improve usability and search engine optimization value.

    The Solution

    The need for a Content Management System (CMS) was clear, but Sitefinity was recommended due to its superior User Interface and efficient extensibility model. With the multitude of CMS platforms available in the market you very often find that any one product is strong in either usability or in development, but rarely you get both. Sitefinity achieves this balance and more.

    Sitefinity’s administration tools are well designed and very easy to learn. Development time is reduced quite dramatically because Sitefinity doesn’t deviate too far away from standard Asp.net concepts. This means a shorter learning curve for developers and faster development times.

    This project relies heavily on URL mapping (rewriting) and extensionless URLs to achieve a rich set of indexable pages which are friendly to both search engines and humans. With a bit of tweaking Sitefinity was able to handle the demands of the task in fine form. The property search feature of the site was achieved through the use of JQuery and web services which are easily achieved in Sitefinity resulting in a great search feature that auto-populates as the user types text into the search box.

    The most valuable built-in modules used in this project were Generic Content, Blog and News modules. It goes without saying that the cost of building custom blog and news modules would bloat the overall budget for the project and couldn’t be justified.

    The Results

    During handover training the two marketing staff members caught on very quickly and are actively contributing to the content of the website, which is a testament to Sitefinity’s reduced training time requirements.

    "It is a very easy and understandable system. The steps are easy to follow and you can complete your tasks faster. Using Sitefinity takes away working with HTML where I had to do research on the website to finish a task and now everything is readily available." – Rochelle, Jawitz Marketing Department

    As always our developers were pleased that Sitefinity was selected as the choice of CMS because: "It makes developing for CMS platforms far more simplified, especially for basic feature additions where you can make use of a quick standard Asp.net control" – Nedoweb Developer

    In total, five developers participated in this project at various points ranging from design and HTML/CSS implementation through to functionality and database development.

    It is still a bit early to gain an official view of the changes in search engine optimization, but we’re very optimistic since Sitefinity already provides standard features that make optimization an easier task and that work effectively.

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