Mr Rental is a team of business professionals committed to becoming the first choice for home appliance rentals across Australia and New Zealand. Since 1983, Mr Rental offers a range of home furniture and appliances including bedding, couches, televisions, game consoles and whitegoods that can be hired short term. The company offers unique flexible rentals where the customer can choose the various options. Mr Rental began franchising in 2001 and the Mr Rental family has grown to 70 franchisees in Australia and 19 franchisees in New Zealand. The company’s vision is, “wealthy thinking in an ever changing world” and to “make rental more attractive than ownership for everyone.”
UI Crew is a national web consultancy with disciplines in web design, programming, site performance, search marketing and web strategy. It empowers businesses to execute online strategies that deliver immediate and lasting results and help them plan for where they want to be in the future. Whether it be a website redevelopment, an innovative mobile website, a digital marketing campaign or a complete online strategy; the “Crew” draws on experience and expertise to provide valuable insight into the world of online media and digital marketing. UI Crew is also an early adopter of Telerik’s Sitefinity, having worked with multiple iterations of the CMS over the last several years.
With a demographic of heavy mobile users, Mr Rental, the home appliance rental center for Australia and New Zealand needed a snappy mobile presence that was easy-to-use, could represent its 70+ products adequately and could provide ecommerce capabilities for immediate purchasing.
After weighing options such as mobile website versus mobile app, Sitefinity partner, UI Crew, decided to move forward with Telerik’s Sitefinity because of its open architecture, usability and adoptability for content contributors, and its ecommerce engine.
Within the first two months of the Mr Rental mobile site going live, the company recorded:
- Mobile conversion rate up 108%
- Mobile transactions up 138%
- Revenue increases of 89% from mobile devices