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Case Studies

  • How Sitefinity Relieved the Niolite Sales and Support Departments by Enabling Them to Build a User and Search Engine Friendly Website which Could Handle the Vastly Growing Customer Base

    • Sitefinity enables us to create stunning websites in a much shorter period. It’s already a feature-rich package which can be expanded to suit exactly our needs.

      Author: Gawein Heymans, CTO Company: Niolite

    • Client: Niolite
    • Industry: Technology
    • Project website: http://www.niolite.nl
    • Implemented by: Unipheye
    • Download PDF (186 KB)
    • Industry
      Technology
    • Background
      Established in 2000, Niolite is a Software as a Service (SaaS) provider located in Eindhoven, The Netherlands. They specialize in creating web applications and integrating existing third-party web-based solutions. Niolite has developed the Niolite On framework - a web application platform which enables Niolite to integrate not only its own services but also services from third party providers like Google™ and Microsoft™.
    • Challenge
      Niolite is a rapidly growing company with a constantly expanding customer base. This presents a challenge to both the sales and support teams, which have to ensure their site is up to date while at the same time the company maintains its quality standards. Niolite needed to simplify the creation of content, while maintaining a consistent look and friendliness for both user and search-engines.
    • Why Sitefinity
      Sitefinity offers out of the box a complete set of tools. This enables developers to build rich web-applications in a much shorter time than if they had to build every single module themselves. Furthermore, as Sitefinity is a native ASP.NET application, developers are able to quickly add new functionality by building user controls or by adding existing ones. And last but not least, we chose Sitefinity for the simple administration interface.
    • Technical Details
      The Niolite website was built in approximately 2 months on Sitefinity, ASP.Net 3.5, SQL Server 2008 and with Visual Studio 2008.
    • Results
      A user and search-engine friendly website. An increase in new visitors’ traffic and a higher return rate for previous visitors to the website. The development team doesn’t have to be involved anymore in changes made to the website.
  • Download PDF (186 KB)
  • The Challenge

    Niolite specializes in delivering pure web based solutions, nowadays more often referred to as SaaS (Software as a Service).  The SaaS market is a rapidly growing as more companies step into this market. The biggest players are Google™ and Microsoft™, each with their own separate set of services. This is where Niolite doesn’t profile itself as yet another competitor but as a SaaS integrator. Niolite has developed the Niolite On framework - a web application platform which enables Niolite to integrate not only its own services but also services from third party providers like Google™ and Microsoft™, which allows them to offer their clients a wide range of services from different providers. Because the old website was built with static pages, frequently adding new content was a difficult and labor-intensive job. As the list of available services on the Niolite On Platform grows, so does the support and news pages. Niolite needed to simplify the creation of content, while maintaining a consistent look and friendliness for both user and search-engines. 

    The Solution

    The Sitefinity ASP.NET CMS offered Niolite exactly every tool they needed to build a website to their specifications in a short time. This project was Niolite’s first introduction to the Sitefinity system, but as Sitefinity is built on core ASP.NET technology and all Niolite developers were already familiar with the language, using Sitefinity was no problem.

    The developer team at Niollite was able to quickly develop, in conjunction with the Niolite design team, a dynamic website framework which enabled both the sales and support teams to easily add and modify content without compromising the overall quality of the website. The new site utilizes most of the built-in modules like Blogs, News, Generic Content, Newsletter, etc., and has also been enhanced with custom functionality such as a contact form which itself uses the Sitefinity out of the box Captcha control.

    The workflow engine came handy as not all of the employees were to be allowed the same editing rights. By creating and assigning different roles, the website administrators could easily set permissions according to the predefined rights for the various groups. This prevented unauthorized modification of content.

    SEO-friendliness was another aspect of Sitefinity which made it our preferred CMS platform. Because the Sitefinity system works with templates and user-friendly HTML-editors which produce clean code, content editors were able to produce SEO optimized pages without needing to have any technical knowledge.

    The Result

    The Niolite website was built in approximately 2 months on Sitefinity, ASP.Net 3.5, SQL Server 2008 and with Visual Studio 2008. Sitefinity enabled Niolite to build a content manageable website in a much shorter time then they did ever before, without any concessions of any sort.

    The sales department is now able to add and modify products and services without having to contact the development team who can now focus on their own product development. This also comes handy when needing to emphasize specific keywords for search-engines. Content editors with no technical background are able to change the keywords and the rest of the meta fields for each of the pages with a few clicks and thus contribute to a better-optimized site according to the specific needs of the company.

    The support department has had about 50% less support phone calls since the launch of the new website as customers can now find up to date help materials addressing the most common problems right on the website. The support team is now able to easily post new support articles to the website thus further reducing the phone calls load.

    Overall, every department has benefitted from using the Sitefinity system. Every team can now focus on their own tasks. This results in better profits and after sales.

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