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Case Studies

  • How Sitefinity Made it Easy for Parkview Foundations to not only increase traffic to the site but also increase their online donations and event registrations

    • Utilizing Sitefinity for the power it provides to developers and the ease of use it provides to non-technical end-users, we created a solution that requires limited involvement from technical resources. With the new content, a fresh design, and updated functionality, the Parkview Foundation has seen increased website traffic and online donations. We are thrilled to be part of that growth!

      Author: Mike King Company: King + Knight

    • Client: Parkview Health
    • Industry: Non-Profit
    • Project website: http://www.parkviewfoundations.org/
    • Implemented by: King+Knight
    • Industry
      Not-for-Profit
    • Background
      Parkview Health is the only not-for-profit health system in the greater Fort Wayne, Indiana area. Meeting the needs of thousands of patients requires responding to demanding medical challenges with the necessary philanthropic investment. Discerning patients, Fort Wayne's finest medical staff, and generous donors make Parkview Health the premier healthcare provider in the region.
    • Challenge
      Parkview Health needed the ability to easily update information on the website in a timely manner while at the same time the ability to create new events and online registrations on the fly was essential.
    • Why Sitefinity
      Sitefinity, out of the box, offers intuitive administration, straightforward templating techniques and a variety of tools to ensure pages are optimized for search engines while affording developers and designers a level of freedom not offered by competing CMS platforms. The top-notch support provided by the Sitefinity team is an added bonus to an already great product.
    • Results
      The transition from a challenging, difficult-to-update website to an easy-to-update solution made Sitefinity the perfect choice. It is essential to Parkview Health’s supporters that information on the site is current, events are made available, and online donations are easily accessible. Sitefinity made all of this possible.
  • The Challenge

    Parkview Health believes that generosity heals and that each individual has an opportunity to be a part of their mission to improve the health of the community through generosity. Contributions to the Parkview Foundations are vital to help Parkview Health meet the health needs of residents throughout Northeast Indiana and Northwest Ohio. Tax-deductible charitable donations and bequests provide new equipment, fund expansion of medical facilities, and support quality health services and outreach programs. Volunteer boards of directors govern the health system, the hospitals, and the Foundations. Parkview Health needed a new site in order to tap into a resource that could provide for increased donations and event registrations. Parkview Health also realized that frequent communication with their constituents was necessary in order not to be forgotten.

    The Solution

    King + Knight is a people-focused digital agency that specializes in web, mobile, and business application development. The firm ensures that their clients’ needs come first and their technical egos second. For clients’ projects to be successful and their firm to continue growing, they have committed to having a strong focus on their clients’ needs. King + Knight provides clients with the personal attention they may not receive from a larger agency.

    Beyond their clients, King + Knight is also people-focused with their team members and business partners. They strive to see the human being first, and then worry about the rest. Their team also aims to make their community a better place. This made for a natural partnership with Parkview Foundations, and Sitefinity was just the right tool for the job. King + Knight worked with Parkview Foundations and provided them with a site that is easy to update, allows for online event registration and donations, and provides an easy way for Parkview Health to make these updates in a timely manner.

    The Results

    Sitefinity’s tools made the building of this site successful. Since Parkview Foundation’s launch, the initial reaction has been extremely positive. Site traffic, registrations, and donations have been increasing steadily since launch:

    Metric Increase/Decrease
    Visits Average 124% increase from keyword searches and new visitors
    Mobile Visits Average 272% increase from iPad, iPhone, and Android devices
    Event Registrations 13% increase
    Donations 101% increase

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