RTL Nederland is an all-round media company and nationwide market leader with four television stations. With its leadership in the Dutch television and radio markets, an independent news organisation and its expanding role in digital media with for example RTL.nl and RTL Gemist (catch up tv), RTL Nederland is one of Holland's leading and most distinguishing media companies. RTL Nederland is a subsidiary company of RTL Group and part of the international Bertelsmann organisation.
To reach communication goals directed to the Dutch audience, RTL Sales Nederland, a division of RTL Nederland, provides a total media package. Through successful TV programs, websites, apps, licensing and events they reach millions of men, women and kids every day.
SWAT is an experienced advertising and web agency based in Heemskerk, Netherlands. Its team consists of a mix of young talents and experienced professionals. In nine years, SWAT has developed into a specialist in the field of design, internet and application services. Besides large multinationals, SWAT also serves local enterprises and ventures.
RTL Sales Nederland wanted a new independent website to show advertising capabilities to the business-to-business market. Before the new website was developed, RTL Sales was part of the general RTL Nederland website.
SWAT, with its many years of application and website development experience, developed the new business-to-business orientated website, which is based on the most user-friendly .NET orientated Content Management System in the market, Telerik’s Sitefinity.
By developing a clear and comprehensive menu structure, the site visitors can quickly and easily find the desired information. The cases are shown in a list with a summary so that the visitor can choose which case they want to see. When a case is opened, a picture or video is shown with the corresponding information. The website contains various widgets that add a dynamic feel to the website. On each page request at the homepage, another RTL presenter or actor is shown. The background of the website consists of a HTML5 video background with a fallback capabilities.
- Easy content management
- User-friendly interface
- Intuitive layout builder
- Successful Email Campaigns
- Integrated Google Analytics