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Case Studies

  • How Squires Resources Improved Their SEO with Sitefinity

    • The success pavliks.com was able to demonstrate with prior Sitefinity projects combined with the support options available from a recognizable CMS provider set them apart as the solution for our requirements.

      Author: Jason Squires Company: Account Executive at Squires Resources

    • Client: Squires Resources
    • Industry: Services
    • Project website: http://www.squiresresources.com/
    • Implemented by: pavliks.com
    • Industry
      Services
    • Background
      Squires Resources is a Canadian search firm that specializes in creating successful employment relationships between employers and candidates. They focus primarily on Bermuda, the Caribbean, Canada, the U.S. and the U.K.
    • Challenge
      Squires Resources had a website that was built on Flash Technology and was not searchable by major search engines like Google. This was a limiting factor as candidates perform online searches for new career opportunities.
    • Why Sitefinity
      Sitefinity CMS has SEO tools that allow Squires Resources to enhance their SEO results and effectively manage their own content. In addition to that Sitefinity's user-friendly functionality enables business users to easily make edits to the content on their site “on demand”.
    • Technical Details
      The site was developed in ASP.NET, SQL Server 2005 and Sitefinity 3.7.
    • Results
      Sitefinity CMS allows Squires Resources content to be indexed by the major search engines It also provides full browsing support for the growing number of mobile devices.
  • The Challenge

    Squires Resources is a Canadian search firm that specializes in creating successful employment relationships between employers and candidates. They focus primarily on Bermuda, the Caribbean, Canada, the U.S. and the U.K.

    Their areas of expertise include Information Technology, Finance, Accounting, Insurance, and Sales and Marketing. They also engage in the Canadian career market, offering placement services to Canadian companies requiring staffing assistance and Canadian professionals who prefer to remain closer to home.

    Having an effective website that is able to attract both employer and candidate is critical to their success. Squires Resources had a website that was built on Flash Technology and was not searchable by major search engines like Google. This was a limiting factor as candidates perform online searches for new career opportunities – Squires Resources and the job postings need to be found.


    The Solution

    Squires Resources set out to investigate their options. Jason Squires, Account Executive at Squires Resources, comments that they approached pavliks.com with a number of goals but primarily with the aim to improve upon SEO (Search Engine Optimization) for the career opportunities listed and other content available on their site.

    “While we considered other CMS systems including Bespoke and open source solutions, the success pavliks.com was able to demonstrate with prior Sitefinity projects combined with the support options available from a recognizable CMS provider (if needed) set it apart as a solution for our requirements,” said Jason Squires.

    pavliks.com is a full service IT company in Barrie, ON providing Website Development and Content Management Systems for businesses wanting to maximize their online presence. Squires Resources chose Sitefinity CMS (Content Management System) as their solution. Sitefinity is built on Microsoft .NET technology and provides a stable and predictable development platform. The Sitefinity product is developed by Telerik which provides ongoing and predictable support and product development, an important factor for Squires Resources when considering a solution for this business-critical application. Sitefinity CMS has SEO tools that allow Squires Resources to structure their content, key words, descriptions and tags to enhance their SEO results. With Sitefinity Squires Resources can also use Smarter Stats to keep track of their web traffic and improve page content.


    The Results

    The solution that pavliks.com proposed and implemented based on Sitefinity has allowed the desired content to be indexed by the major search engines. Coming from a Flash Environment, Squires Resources was able to see positive results to their rankings. Another benefit of the new website was that with Sitefinity it could now provide full browsing support for the growing number of mobile devices utilized by the company’s target audience.

    Although not their primary goal, Squires Resources also wanted to be able to update the content on their site.  In their previous version, they had a third party provide content updates which they found to be an inconvenience.  With Sitefinity CMS, they are able to make edits to the content on their site “on demand”. “One of the other major benefits we gained with Sitefinity is the ability to easily manage and edit content throughout the site as required,” said Jason Squires from Squires Resources. Although the editing tools in Sitefinity are easy to use and function similarly to Microsoft Word, pavliks.com provided training to ensure content managers were comfortable with making updates and publishing them to the website. 


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