Teachers Building Society were rebranding, and wanted a new site that reflected their "truly personal service" giving visitors a user friendly and effective online experience.
A new flexible and intuitive content management system was essential to manage rapidly changing rate and product information in-house. In addition, Teachers BS were looking for robust workflow and audit trail capabilities allowing them to move away from the labour intensive, paper based approach to logging site changes due to the level of regulatory and compliance requirements in their sector.
The site needed to provide a consistent user experience throughout all sections, establish strong user journeys and ensuring visitors can complete key goals. A proven content management solution with extensive out-of-the-box functionality was vital to enable the rapid creation, deployment and management of an interactive website. Strong developer API’s were needed to allow the development of custom modules to support key tools on the site such as the mortgage and savings calculators.
The site needed to provide a strong platform for future development, including phase two plans to offer online savings, live chat, and build communities with blogs and forums.
As a local Building Society, Teachers Building Society required a CMS solution that was robust, flexible and low cost to compete with larger companies in the financial services space.
Sitefinity provides the perfect content management solution as the rich, intuitive browser-based user interface grants real ease in navigation for all Teachers Building Society staff to upload / manage content online.
Appius implemented Sitefinity workflow, facilitating multiple Teachers Building Society authors and editors to create content concurrently and ensure that pages can be properly reviewed and approved by the compliance team before being published. Audit and version control were also executed to track content changes and comply with strict FSA regulations. The .Net platform and developer APIs allowed Appius to develop custom modules to manage base rates for both mortgages and savings tools.
High impact and visual banners were required to be content managed by Teachers, as rates needed to be changed easily, instantly and be aligned with current special offers.
Landing pages can be rapidly created and implemented to support eMarketing campaign activity. Sitefinity allows the creation of new pages with search engine friendly URLs, pulling in dynamic content such as "calls to action" from the main site, as well as displaying customised navigation.
Ongoing pro-active project management and dynamic analytics means that site performance can be constantly measured, comparing visitor levels and goal completion with pre-launch statistics.
Image, PDF and file uploads throughout the entire site were also evolved, ensuring the upload and management for all back end users is quick, efficient and can be deployed in house. Finally, search engine optimisation capabilities were increased using search engine friendly URLs, metadata and clean, standard HTML markup that can be easily indexed by Google.
- 20% increase in visitors since launch (comparison of 1 November - 31 December 2010 with 1 February - 30 April 2011)
- 27% increase in online enquiries;
- 9% increase in visitors engaging with the mortgage calculator tool;
- 3% increase in savings application conversion;
- 3% increase in new visits