Waterside required a completely high end new microsite denoting luxury and quality. Emphasis was put on strong ‘Call To Actions’ including: call back, enquiry form and brochure request. The microsite needed to be personal and promote owner’s benefits including the new premier membership card.
The microsite needed to be aspirational and ‘sexy’, reflecting a slick and high end website for potential buyers. Content also needed to reflect that this Waterside site did not sell caravans, but high specification luxury lodges as part of a lifestyle and integrated with the 3 Waterside parks.
Waterside also wanted to emphasize partnering with local businesses including sailing and golf clubs, selling the ‘package’ of a high end community experience. The site also needed to generally emphasize extensive benefits and facilities, including a premier membership card.
Waterside required a proven content management solution to enable the management of a luxury microsite including a frequently updated news module.
Sitefinity became the perfect solution due to the unrestrictive and cost-effective licence for a new ‘start up’ part of the business. Appius’ user centred design, Sitefinity customisation and traffic building specialists supplemented the content management system with the capabilities required to launch a new luxury brand to the target audience.
With prices starting at £124,950 the site needed to convey the exceptional quality of the lodges. For high net worth individuals the complete package of lodge, lifestyle, location and membership benefits represents exceptional value for money and Waterside needed to communicate this clearly and continuously through the website content management system.
Exact figures are confidential but since the launch of Waterside Lodges on 6 June 2011, the site has received 1000s of visitors and hundreds of brochure requests, enquiries and call back requests:
- 1000s of visitors since launch
- 100s of brochure requests
- 100s of enquiries
- 100s of call back requests