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Forums / Developing with Sitefinity / Effective search engine optimisation

Effective search engine optimisation

5 posts, 0 answered
  1. Nick Haworth
    Nick Haworth avatar
    20 posts
    Registered:
    18 Jan 2010
    16 Jun 2010
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    Hi,

    I am interested to know what the most effective method of search engine optimisation within Sitefinity is.

    If I add description, keyword and ROBOTS meta tags to the templates that the web pages use, will this be enough?  Will duplicating this information within each page improve search engine results?

    Thanks.
  2. Georgi
    Georgi avatar
    3583 posts
    Registered:
    28 Oct 2016
    17 Jun 2010
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    Hello Nick Haworth,

    Usually this is not enough in order to have successful online presence. Many factors such as friendly urls and enough quality back links are needed. Duplicating information is usually a bad practice as well - the page rank is distributed between the pages that have the same information. 
    I believe though that the following webinar will be of your help - http://sitefinitywatch.com/blog/09-06-18/Successful_Search_Engine_Marketing_Webinar.aspx

    Let me know if you need any further information.

    Sincerely yours,
    Georgi
    the Telerik team
    Do you want to have your say when we set our development plans? Do you want to know when a feature you care about is added or when a bug fixed? Explore the Telerik Public Issue Tracking system and vote to affect the priority of the items
  3. Nick Haworth
    Nick Haworth avatar
    20 posts
    Registered:
    18 Jan 2010
    18 Jun 2010
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    Hi Georgi,

    Thanks for your reply.  I watched the webinar but I still have further questions...

    Are the "description" and "author" meta tags important?

    We have ran into a problem with keywords in Sitefinity.  We would like to add some generic keywords to the templates that all the website pages use, followed by some page-specific keywords on each page.  The problem is that when you do this, Sitefinity creates separate keyword meta tags.  I am concerned that this will have a negative effect upon SEO.

    Are you aware of this?  Is there a work-around?

    Thanks.
  4. Nick Haworth
    Nick Haworth avatar
    20 posts
    Registered:
    18 Jan 2010
    21 Jun 2010
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    ...Anyone?
  5. Radoslav Georgiev
    Radoslav Georgiev avatar
    3370 posts
    Registered:
    01 Feb 2016
    23 Jun 2010
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    Hi Nick Haworth,

    You can find out what the description meta tag is used here. In a nutshell the description meta tag is used by search engines to form the snippet which appears int their search results. This page explains all meta tags and their use by the search engines.

    We do not have any reports that duplicated keywords tag will influence badly your SEO.

    Greetings,
    Radoslav Georgiev
    the Telerik team
    Do you want to have your say when we set our development plans? Do you want to know when a feature you care about is added or when a bug fixed? Explore the Telerik Public Issue Tracking system and vote to affect the priority of the items
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5 posts, 0 answered