I'm loosing money every day!!!
Just to underline one more time how important the possibility of 3D secure payment process and support for PayPal Express is, here are some numbers for you.
I run the store ThrottleStore.Com, witch is run on an old solution I made myself 8-9 years ago. My plan for 2012 and 2013 is to move this store on to the Sitefinity platform. I'm moving the business gradually over to Sitefinity Ecommerce by taking one market over at the time. We have our main warehouse in Scandinavia, and a small warehouse in Shenzhen China. Products at the Chinese warehouse are now made available on the new domain HobbyEurope.Com.
This way I can test live every aspect on running on Sitefinity Ecommerce and develop the solution to a point where I can move the whole business over to the new platform.
And by running two solutions, one well proven for several years and the new site parallel, I'm able to compare both solutions performance.
On ThrottleStore.Com supporting 3D Secure payments and PayPal Express, my checkout fall out rate is around 50%. This is fairly good.
On HobbyEurope.Com (Sitefinity Ecommerce) the checkout fall out rate is 80%!
Implementation of 3D Secure/PayPal Express is really messy, and I'm in no way happy with the checkout experience I'm able to give my customers. The fall out rate also tells me that I'm right about this not being nearly satisfactory.
I do not see how I can improve the checkouts performance before the API/Checkout supports 3D Secure payments by default. When this is done I see no reason for why the checkout fall out rate not should be at the same numbers as on my old store. THIS WILL MORE THAN DOUBLE MY SALES OVERNIGHT!
This feature is also one of the most voted for on PITS, so it should be made your top priority! No more loosing money!
Keep up the good work! The Ecommerce module is getting better by each new release!