It is possible to hide certain content from the search indexer.
When you have finished indexing a new xml file is generated under ~/App_Data/Search/Index name here/
You should open the xml file generated and add a new filed line to it. In this line you need to set wheight
of the index over certain area.
name = some name
weight = -1 will not be indexed
weight = 1 will be indexed
filterTag = we are getting the div
filterAttributes - we are getting the ID ot the div
the Telerik team