The concept is simple and elegant. Provide each potential customer, or existing client, with exactly what they want, think they want, or don’t know they want for each interaction. Who wouldn’t want that? It’s the recipe for sales, engagement and world product domination.
But, it doesn’t work….well, not for most of us.
Not because the concept is wrong, but simply because it’s so hard to implement, maintain and do right. Sure, if you’re an Amazon or Netflix you have personalization down, but what about the rest of us? Why can’t we find that magic combination of process, technology and, of course, data that will enable us to be the perfect butler to meet the needs of our clients, and help us have a great quarter at the same time?
When it comes to personalization many organizations set their goals too high too soon. This urge to over reach causes them to miss the smaller goals they need to achieve before they can reach their end game. In this webcast you’ll learn the steps to reach success with personalization, and more importantly, the pitfalls to avoid. You’ll see what data is truly necessary for different examples of personalization and where it can be found. You’ll learn where to start, how to improve and when to add a new layer of sophistication to your strategy in order to get the optimal short-term and long-term results.