Sitefinity Analytics
You use Sitefinity Analytics module to track your website traffic and marketing effectiveness. The module consists from various reports and indicators that give you statistics for the visits and the visitors of your website, the way they reach it and use it, and more.
To open Analytics, in the main menu in the upper part of the screen, click Analytics.
If you have not set up Analytics, the initial setup page appears. Once you have setup Analytics, the system displays the Analytics Dashboard.
PREREQUISITES: To use the Analytics module you must have completed the following:
- To perform the initial setup of Analytics, you must have registered your website in Google Analytics.
For more information about Google Analytics, see 
www.google.com/analytics.
- To see data in the Analytics module, you must have added and configured the Google Analytics widget. To use the Analytics module, you must have added the Google Analytics widget to at least one of your website pages, so that information can be collected.
Section contents
- Setting up Analytics
Use this section if you have not used the Analytics module before and it is not configured. The window opens automatically the first time you click Analytics.
- Filtering, displaying, and grouping data
Use this section to learn how to set different time intervals, how to group data, what types of charts are available to you, and how to navigate between different reports.
- Using the Analytics map
The Analytics map is a geographic map of the world that depicts your website visits and other indicators, such as use of mobile devices to access your website. The data is displayed per countries, per regions, and per cities.
- Understanding the Dashboard
The Dashboard is the entry point to the Analytics module. You use it to view the most important indicators for your website traffic, together with overviews of the main reports.
- Information about website visitors
Use this section to view various statistics for the visitors of your website, such as number of visitors, time they spent on your website, pages they visited, and more.
- Technical information about the visitors
Use this section to view various statistics about the browsers and networks your visitors use, their screen resolutions, operating systems, and more.
- Information about website traffic sources
Use this section to view various statistics about the sources of traffic to your website, such as direct traffic, referring traffic, or search engine traffic, and details about what generates the different types of traffic.
- Information about the visited content
Use this section to view various statistics about what content do visitors of your website view, like the most visited pages, the most frequent starting pages, and more.
- Information about the website internal search
Use this section to view various statistics about your internal site search (the search box on your website), how often the search functionality is used, which are the most commonly used search terms, and more.
- Customizing Analytics
Use this section select different Google Analytics account, to select which reports each user is allowed to see, and determine the administrators of the Analytics module.
- Index of reports
Use this section as a reference. It contains a complete list of all reports in Sitefinity Analytics and links to information about each report.
Exporting data
You can exports all the data gathered for your website to backup it and further analyze it. The Analytics module exports data in an Excel XML file. You can export data from every table that is in the reports.
To export data from a table, perform the following:
- Click the Export button in the upper-right corner of the table.
- Select a name for the file and choose a location where to save it.
- Click Save.
The system saves the file with extension .xml.