Understanding the Dashboard

To open Analytics, in the main menu in the upper part of the screen, click Analytics.
Once you have setup Analytics, the Analytics Dashboard appears.

The Dashboard is the entry point to the Analytics module. You use it to view the most important indicators for your website traffic, together with overviews of the main reports.

If you have setup Analytics correctly and there is data gathered for your website, the displayed data must look similar to the following screenshot:

enlarge screenshot

The screenshot above displays data grouped on daily basis.

Section contents

• Main chart
  In this area the system plots an indicator's values against time.

  You can display other indicators by clicking them in the Main indicators section or by selecting them in the dropdown menu next to the title of the main chart.
  By default the system displays the Visits indicator.

  When you hover over a specific point in the chart, the system displays the exact value of the indicator in this specific day, week, and month.

  NOTE: For each indicator, you can see a distribution across the map of the world. When you click Map in the upper-right corner of the page, the system displays the values of the indicator for each country, region, and city.

• Main indicators
  Following the main chart, is section Site usage. You use this section to view key indicators for your website.
  For each indicator the system displays an overview chart next to the indicator.
  You can view a detailed chart by clicking the indicator's overview chart. The system displays the values in the main chart of the Dashboard.

  For example, if you click the overview chart of Bounce rate indicator, the detailed chart of the indicator is displayed in the main chart of the Dashboard.

  To display the detailed page of each indicator, you must click the indicator itself. The system opens the indicator's detailed report, which contains the detailed chart for the chosen time interval together with a bar chart displaying absolute and relative values for each day, week, or month. The detailed reports for the main indicators are located under Visitors » Visitors trending.

  For more information, see Visitors detailed reports.

• Overviews of main reports
  Below the Site usage section the system displays the overviews of the following main reports:
  • Visitors
  • Traffic sources
  • Content
  • From each overview report you can navigate to the detailed report by clicking view report link. You can also navigate to these reports using the Navigation section.