Email campaigns

You use this tab to create email campaigns, manage lists of subscribers to email campaigns, and compare email campaigns.

You manage email campaigns on the Email Campaign tab in the main menu.
Use this tab to create, edit, and manage email campaigns, mailing lists, subscribers, and compare campaigns.

You must first create a mailing list for your campaign, then you must add subscribers to your mailing list. If you want to use a template for your campaign, you must create it next. When you have a mailing list with subscribers and a template for your email campaign, you create the campaign itself. Each campaign has one or more issues. When you create the campaign, you must create at least one issue of this campaign. You can use A/B test to compare the effectiveness of your campaign, by creating variations of one issue and sending different versions to different groups of test users and then comparing the results.

NOTE: Email campaigns are shared across different sites. All sites that you manage using Sitefinity have the same set of email campaigns, subscribers, mailing lists, and message templates.

Section contents

• Mailing lists and subscribers
  Before you send an email campaign, you must have created a mailing list and import subscribers in this list. The mailing list is a list of subscribers that will receive the email campaign.
• Message templates
  If you do not want to create a new email campaign every time you create an email campaign, you can create a template and use it many times.
• Campaigns
  When you have created a mailing list with subscribers, you can create an email campaign. Each email campaign must have one or more issues. You can also conduct tests to compare the effectiveness of two campaigns.
• Reports
  After you have created a campaign and its first issue, you can view statistics related to its success.

Subscribing to email campaigns on the website

You can then choose the way subscription and unsubscription forms are displayed by changing the template which the Subscribe form widget and the Unsubscribe form widget use.
For more information, see Creating and editing widget templates.