Creating and editing email campaigns

You use this tab to create email campaigns, manage lists of subscribers to email campaigns, and compare email campaigns.

You manage email campaigns on the Email Campaign tab in the main menu.
Use this tab to create, edit, and manage email campaigns, mailing lists, subscribers, and compare campaigns.

Section contents

On this page you can do the following:

• Creating a mailing list
  Before you send an email campaign, you must have created a mailing list. The mailing list is a list of subscribers that will receive the email campaign.
• Managing subscribers, editing and deleting mailing list
  You can import databases with subscribers to a mailing list or you can enter subscribers manually.
• Creating a message template
  If you do not want to create a new email campaign every time you create an email campaign, you can create a template and use it many times.
• Editing message templates
  Every time you need to update your email campaign, you can edit its template.
• Creating a campaign
  When you have created a mailing list with subscribers, you can send an email campaign to these subscribers. You do this by creating a campaign.
• Sending and scheduling a campaign
  Use this procedure to send an email campaign to the subscribers or to schedule to send it.
• Editing campaigns
  Use this procedure to edit already existing campaigns.
• Creating an A/B campaign
  An A/B campaign is a comparison between two campaigns with the same mailing lists. You use it to test the effectiveness of the campaigns.
• Starting, stopping, and editing A/B campaigns
  Use this procedure to start and stop campaign testing and edit comparison campaigns.
• Creating a subscriber
  Use this procedure to manually create subscribers and attach them to mailing lists.
• Editing subscribers
  Use this procedure to edit the names or the emails of subscribers.

Subscribing to email campaigns on the website

To allow users to subscribe and unsubscribe to your email campaign, you must use the Subscribe form widget and the Unsubscribe form widget and configure them.
For more information, see Configuring the Subscribe form widget and Configuring the Unsubscribe form widget.
For more information about adding widgets on your page, see Adding widgets on your page.

You can then choose the way subscription and unsubscription forms are displayed by changing the template which the Subscribe form widget and the Unsubscribe form widget use.
For more information, see Creating and editing widget templates.