Creating an A/B campaign

Use this procedure to compare the effectiveness of two campaigns.

PREREQUISITES: You must have created at least two campaigns using the same mailing list.

Perform the following:

1. In the main menu, click Email Campaigns » A/B test.
   The page with comparison campaigns appears.
   Perform one of the following:
   • If you have not created any A/B campaigns, the system displays the following in the center of the screen:

     

   • If you have already created one or more A/B campaign, the system displays a list of all created campaigns and the following button in the toolbar of the page:

     

2. Click Create A/B campaign.
   The Create new A/B campaign page appears.
3. In Select campaign A dropdown box, select the first campaign you want to compare.
4. In Select campaign B dropdown box, select the second campaign you want to compare.

   NOTE: Both campaigns must have the same mailing lists.

5. Select the criterion for the winning campaign, by choosing one of the following radio buttons:
• More opened emails
  The email campaign that is opened by more test subscribers will be send to all subscribers of the mailing list after the comparison campaign is over.
• More link clicks
  The campaign where the links in the email campaign are clicked more often by the test subscribers will be send to all subscribers of the mailing list after the comparison campaign is over.
• I will manually decide the winning campaign
  When the test period ends, the data is accumulated, but the winning email campaign is not send. You can see the data when you click Report link of the respective A/B campaign. On the report page, you can manually decide which campaign will be send to all subscribers of the mailing list.
6. Use the slider to determine the percentage of subscribers of the mailing list that will be used as test subscribers and will receive one of the test campaigns.
7. In Decide the winning campaign on field, choose the end time of the test period.
   This is when the data, such as clicks and bounces, will be summed and the winning campaign will be decided.
• To select the date, click Open the calendar popup.
• To select the end time, click Open the time view popup.
8. When you are finished, click Save changes.

The A/B campaign is saved. You must manually start testing.