Starting, stopping, and editing A/B campaigns

Starting and stopping campaign testing

To start or stop the testing of campaigns, perform one of the following:

1. On the page with A/B campaigns, click the Actions link of the created A/B campaign.
2. From the dropdown box, click one of the following:
   • Start testing
     The configured A and B campaigns are sent to the test users.
   • End testing
     The testing of the configured A and B campaigns is stopped, regardless of the predefined end date, and the gathered data is accumulated.
     You can see the data collected for both campaigns by clicking Report link of the respective A/B campaign.

Viewing the report from campaign testing

When testing is finished, the data is accumulated and you can view a detailed report.

To see the report of an A/B campaign, click the Reports link of the respective campaign.

The report contains general and detailed information about the campaigns you are comparing. You can also use the buttons at the bottom to manually decide which the winning campaign is.

Editing an A/B campaign

1. Open an A/B campaign for editing by clicking the Actions link of the respective campaign.
2. From the dropdown list, click Edit campaign.
   The Edit A/B campaign page appears.
3. Perform procedure Creating an A/B campaign » Step 3 to Step 8.

Deleting a campaign

You can delete an A/B campaign in the following ways:

• Select one or more A/B campaigns and click Delete button in the toolbar.
• Click the Actions link of the respective campaign.
  From the dropdown list, click Delete.

A dialog box appears where you must confirm the deletion.