Create and send targeted email marketing campaigns

Creating professional email campaigns and newsletters has never been easier. In Sitefinity you can set up your campaigns completely through the UI without the need for any HTML or CSS skills:

• Define your layout and add content widgets using the drag-and-drop interface;
• Select a subscriber list;
• Preview the campaign before sending to ensure that the layout is preserved;
• Monitor campaign results and measure effectiveness.

Personalize your message

With Sitefinity you have full flexibility to segment your subscribers and structure email lists so as to deliver the right message to the right recipients:

• Personalize your campaign using the mail merge tags with subscriber names, product-specific information or custom links;
• Use dynamic contact lists and segment them based on the audience you want to reach;
• Aggregate subscriber lists from different contact list sources - web forms submissions, account registrations, CRM contacts, etc.

Test and improve your campaigns with A/B tests

Sitefinity allows you to test and optimize emails using an A/B split:

• Experiment with different subject lines, “From” fields, or entirely different messages and styles;
• Run the test for a pre-defined percent of recipients and the winning email campaign will be sent automatically to the rest of the list.

Measure results and campaign effectiveness

The integrated Analytics module gives you an overview of your email campaign stats and allows you to monitor the ROI for every email campaign:

• Apply Analytics tokens to the email campaigns and track their effectiveness;
• View detailed reports for open rate, click rate, visits, time on site, bounce rate, and goals conversion rate;
• Analyze and improve the performance of email subject lines, email content, or campaign landing page to win more conversions.

Schedule your campaign

Your newsletter can be sent now or scheduled to be sent at any time using Sitefinity’s scheduling mechanism. If your recipients are spread across different time zones, you can choose at what time of the day they receive your message and thus guarantee higher engagement.