System and Data Integration
Organizations today use many systems of record and multiple systems for customer engagement. In order to increase the effectiveness of digital strategies all systems which are part of the larger ecosystem need to have a high degree of integration with adjacent technologies. Web Content and Experience Management solutions need to provide a tight integration with specialized and widely recognized CRM, specialized Marketing Automation, Advanced Customer Analytics, Digital Asset Management, Multichannel Campaign Management and other solutions. Most organizations have bespoke custom solutions which need to be integrated with the overall digital strategy. A flexible data integration framework and tooling is essential for the effectiveness and success of digital strategies today.
It is our commitment to continue the quest of adding more connectors for widely recognized and specialized... Read more technologies adjacent to Sitefinity as well as continuously enhance the connectors we have today. Interoperability with other systems is part of every project our customers build and we will continue the development of our data integration framework and tooling to deliver a smooth and reliable data connectivity across systems.