Improve Your Persona Scoring Model With Sitefinity 10 and DEC
Implementing a persona scoring model is part art and part science. Hence, most Digital Marketers choose to start from the big picture and refine their scoring model as they learn from the data. Sitefinity DEC now makes it easy to attribute all user visits under a given website section to a persona profile, including repeat visits. Thus, Marketers can deliver more targeted experiences across their Sitefinity sites.