Whitepapers and Solution Briefs
Achieve true agility supported by comprehensive customer analytics.
Microsoft’s decision to move away from web content management has left many SharePoint users with systems that can’t provide the features they need to deliver the responsive, hyper-personalized digital experiences customers now expect.
Now is the time to leverage and extend your investment in SharePoint by incorporating the capabilities of a true web content management system (CMS).
Download this Progress whitepaper to learn the benefits of running a robust CMS that is SharePoint friendly, leverages .NET technologies and can easily be extended to the cloud. See how Progress® Sitefinity™ allows marketers to have the agility they need to deliver excellent customer experiences.
Did you know?
- 86% of organizations say they have 2 years to make inroads with digital transformation
- 55% say they have a year or less, before they begin to suffer financially or from competitive threats.
- 59% are worried they may be too late
To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead.
The Digital Transformation Kit contains:
- CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience
- Digital Marketing Maturity Guide: Rate your usage of digital marketing technology
- Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
Download the Digital Transformation Kit today.
The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.
Important survey findings include:
- 80% of organizations require manual processes to get their systems to work properly
- 87% of organizations are using big data and analytics to drive conversions
- 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
- The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide
Download the whitepaper, “Digital Marketing Maturity: The Results Are In” to see how you compare with other digital marketing groups and identify areas you can improve.
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.
In this digital age, websites within a single company can proliferate at an alarming rate. New products, new corporate initiatives, new platforms and new geographies can each require separate online presences of their own. And if just establishing all of those online outposts wasn’t enough, organizations also have to manage and update them simultaneously and in real time—all while keeping ever-more demanding customers happy in the process.
“The State of Multi-Site Management” reveals the extent of the resulting siloed website mess, its negative impact on organizations and emerging best practices.
Download this extensive 20+ page report, based on over 280 responses from marketing and IT leaders, conducted by Scratch Marketing + Media in collaboration with Progress Sitefinity.
There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast?
There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire.
Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
The Top 100 Digital Agencies Report lists UK’s top 100 digital marketing, design and build, technical and creative agencies. Agencies are ranked on fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money agencies retain after any third-party costs, such as media, production or hosting have been paid. Media agencies are also included in the report as a separate listing and are ranked by gross billings.
Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. The CMS Evaluation Guide includes the tools you and your evaluation team need to:
- Discover the broad set of CMS capabilities available in modern Content Management Systems
- Devise a CMS checklist to drive consistency in your teams’ research
- Create a CMS RFP tailored to your specific needs
This checklist will help you structure a comprehensive CMS evaluation quickly, to help you find the right solution for your organization.
In this report, Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result. In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:
- Top performing organizations are five times more likely to have used machine learning
- Connecting all customer data in a single place enables complex, full-view analytics
- Understanding the complete customer journey can predict and improve marketing impact on business results
Decisions are an important part of any business. Make the right ones and you’ll flourish; make the wrong ones, and you’ll likely get a call from the corner office. So how do make good decisions? Use data.
This Data-Driven Marketing e-Book will help you make sense of it all by explaining:
- Why data-driven marketing is needed
- How to use data to drive growth
- Which metrics can be used to optimize customer engagement
- What steps are needed to adopt a data-driven approach
In the “Ultimate Guide for Multisite Management” we provide tips and guidance about how:
- Companies of all types benefit from multisite management
- Multisite management reduces costs, improves process and ensures consistency
- Proper set-up of multisite management can yield best results
This IDC Market Spotlight examines the new requirements of next generation web content management systems in the context of the long-term shift to digital marketing.
Inside you’ll find:
- Data from IDC’s Digital Experience survey highlighting digital marketing trends
- Analysis of the most important selection criteria for modern web content management
- Considerations for buyers implementing “best-of-breed” or “suite”
Whether you are a 2-staff organization or 150-staff, you strive to serve your constituents in a way that is meaningful to them. Trade or professional society, you want a website that provides your members with an easy way to get content and interact with your organization. Learn how to address the top things members want from an association website and deliver a delightful experience for everyone.
A modern web content management system (CMS) is the face of your organization.
If your objective is to extend reach and engagement through a modern digital strategy, you will need an enterprise IT infrastructure built to be fast, secure and scalable.
When embarking on a new web project, there are a lot of moving pieces to consider. In this whitepaper by Progress Sitefinity and Peer 1 Hosting we explore the most important ones.
Selling and Marketing in today's "age of the customer" requires constant delivery of fresh and personalized content through multiple different channels. Organizations are adopting Web Content Management systems to solve this challenge, but the key question is how do you adopt WCM and quickly maximize returns on your entire digital strategy through modern technology.
To provide insights on this, Gleanster compiled survey data and thorough analysis in the 2014 Web Content Management Benchmarks report.
There is a relatively short window of opportunity to assess all the qualities of a CMS product and vendor, as well as strategize and envision the solution that matches your long term vision. But how do you go about selecting a CMS in a business environment increasingly defined by its mobility and connectivity? This Complimentary Buyers Guide is intended to help you prepare and will ensure you purchase the best CMS for your enterprise.
This tutorial gives you a step-by-step process to assign Google Analytics tracking to personas or audience segments in Telerik Sitefinity CMS. By tracking online activity and conversion rates by persona type, you’ll have the contextual data to predict future behavior and personalize a visitor’s online experience with hyper-relevant content and calls to action.
We’re in a data-driven age where information plays a critical role in helping businesses achieve a competitive advantage. Businesses today collect huge volumes of information about their customers, but it remains inaccessible in functional silos of CRM tools, Marketing Automation platforms, and Web Analytics. When these sources of information are used in isolation it becomes impossible to combine data to drive better business outcomes. Read this white paper to learn how an integrated CMS platform brings all of these tools together to consolidate the data gathered about your online visitors and turn them into buyers.
Changing buyer behaviors are transforming the way businesses market and sell. Before the Internet revolution, buyers were limited in the ways they could obtain product information to make a purchase. But the Internet has moved buyers into a position of power with access to product information that they find on their own online. Now with Marketing Automation, businesses can gain deep, actionable insights into customer online behavior. Marketers can present targeted content at the instance a prospect expresses interest for the most immediate positive impact. This whitepaper explores the online trends that have reshaped the marketplace and gives insights into Marketing’s leadership role in driving higher revenues.
Too many businesses still measure online success by the amount of traffic they drive to their website. They devote substantial budgets to improving search engine rankings and exposing their site to new visitors. But each visitor and customer is unique. Therefore, your web strategy should be as unique as they are. Today, your website visitors have higher expectations for their user experience. They expect personalized content relevant to their interests to help move them along their purchase decision. This white paper takes a close look at personalization, how it works, and the tools you need to tailor and deliver personalized content to your website visitors.