Whitepapers and Solution Briefs
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.
In this digital age, websites within a single company can proliferate at an alarming rate. New products, new corporate initiatives, new platforms and new geographies can each require separate online presences of their own. And if just establishing all of those online outposts wasn’t enough, organizations also have to manage and update them simultaneously and in real time—all while keeping ever-more demanding customers happy in the process.
“The State of Multi-Site Management” reveals the extent of the resulting siloed website mess, its negative impact on organizations and emerging best practices.
Download this extensive 20+ page report, based on over 280 responses from marketing and IT leaders, conducted by Scratch Marketing + Media in collaboration with Telerik Sitefinity.
There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast?
There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire.
Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
Gartner Magic Quadrant reports are the de facto standard for trusted vendor evaluation, research and reporting. Continuing this tradition, Gartner has released the 2015 Magic Quadrant for Web Content Management (WCM).
This is the second consecutive inclusion for Telerik, a Progress Company. Listed amongst a small group of trendsetters, we believe Telerik demonstrated success in both completeness of vision and ability to execute. Telerik Sitefinity helps easily create, edit, preview and publish great content. In conjunction with Telerik Sitefinity Digital Experience Cloud, digital marketers are better able to drive growth by understanding and optimizing every step of the customer journey.
The Top 100 Digital Agencies Report lists UK’s top 100 digital marketing, design and build, technical and creative agencies. Agencies are ranked on fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money agencies retain after any third-party costs, such as media, production or hosting have been paid. Media agencies are also included in the report as a separate listing and are ranked by gross billings.
Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. The CMS Evaluation Kit includes the tools you and your evaluation team need to:
- Learn or review the broad set of CMS capabilities
- Create a Content Management RFP
- Devise a Content Management checklist to assist in research
This set of materials will help you structure a comprehensive CMS evaluation quickly, to help you find the right solution for your organization.
In this report, Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result. In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:
- Top performing organizations are five times more likely to have used machine learning
- Connecting all customer data in a single place enables complex, full-view analytics
- Understanding the complete customer journey can predict and improve marketing impact on business results
Decisions are an important part of any business. Make the right ones and you’ll flourish; make the wrong ones, and you’ll likely get a call from the corner office. So how do make good decisions? Use data.
This Data-Driven Marketing e-Book will help you make sense of it all by explaining:
- Why data-driven marketing is needed
- How to use data to drive growth
- Which metrics can be used to optimize customer engagement
- What steps are needed to adopt a data-driven approach
In the “Ultimate Guide for Multisite Management” we provide tips and guidance about how:
- Companies of all types benefit from multisite management
- Multisite management reduces costs, improves process and ensures consistency
- Proper set-up of multisite management can yield best results
This IDC Market Spotlight examines the new requirements of next generation web content management systems in the context of the long-term shift to digital marketing.
Inside you’ll find:
- Data from IDC’s Digital Experience survey highlighting digital marketing trends
- Analysis of the most important selection criteria for modern web content management
- Considerations for buyers implementing “best-of-breed” or “suite”
Whether you are a 2-staff organization or 150-staff, you strive to serve your constituents in a way that is meaningful to them. Trade or professional society, you want a website that provides your members with an easy way to get content and interact with your organization. Learn how to address the top things members want from an association website and deliver a delightful experience for everyone.
A modern web content management system (CMS) is the face of your organization.
If your objective is to extend reach and engagement through a modern digital strategy, you will need an enterprise IT infrastructure built to be fast, secure and scalable.
When embarking on a new web project, there are a lot of moving pieces to consider. In this whitepaper by Telerik Sitefinity and Peer 1 Hosting we explore the most important ones.
Selling and Marketing in today's "age of the customer" requires constant delivery of fresh and personalized content through multiple different channels. Organizations are adopting Web Content Management systems to solve this challenge, but the key question is how do you adopt WCM and quickly maximize returns on your entire digital strategy through modern technology.
To provide insights on this, Gleanster compiled survey data and thorough analysis in the 2014 Web Content Management Benchmarks report.
There is a relatively short window of opportunity to assess all the qualities of a CMS product and vendor, as well as strategize and envision the solution that matches your long term vision. But how do you go about selecting a CMS in a business environment increasingly defined by its mobility and connectivity? This Complimentary Buyers Guide is intended to help you prepare and will ensure you purchase the best CMS for your enterprise.
This tutorial gives you a step-by-step process to assign Google Analytics tracking to personas or audience segments in Telerik Sitefinity CMS. By tracking online activity and conversion rates by persona type, you’ll have the contextual data to predict future behavior and personalize a visitor’s online experience with hyper-relevant content and calls to action.
We’re in a data-driven age where information plays a critical role in helping businesses achieve a competitive advantage. Businesses today collect huge volumes of information about their customers, but it remains inaccessible in functional silos of CRM tools, Marketing Automation platforms, and Web Analytics. When these sources of information are used in isolation it becomes impossible to combine data to drive better business outcomes. Read this white paper to learn how an integrated CMS platform brings all of these tools together to consolidate the data gathered about your online visitors and turn them into buyers.
Changing buyer behaviors are transforming the way businesses market and sell. Before the Internet revolution, buyers were limited in the ways they could obtain product information to make a purchase. But the Internet has moved buyers into a position of power with access to product information that they find on their own online. Now with Marketing Automation, businesses can gain deep, actionable insights into customer online behavior. Marketers can present targeted content at the instance a prospect expresses interest for the most immediate positive impact. This whitepaper explores the online trends that have reshaped the marketplace and gives insights into Marketing’s leadership role in driving higher revenues.
Too many businesses still measure online success by the amount of traffic they drive to their website. They devote substantial budgets to improving search engine rankings and exposing their site to new visitors. But each visitor and customer is unique. Therefore, your web strategy should be as unique as they are. Today, your website visitors have higher expectations for their user experience. They expect personalized content relevant to their interests to help move them along their purchase decision. This white paper takes a close look at personalization, how it works, and the tools you need to tailor and deliver personalized content to your website visitors.
Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers to keep up. There’s no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile web access tops that from desktops. Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this whitepaper presents three steps to jumpstart your mobile strategy and help you find the one that’s right for you.
SharePoint is a great tool used by thousands of organizations to collaborate, store data, and keep dispersed workforces working in sync. Because organizations rely on SharePoint for some things, it creates an incentive to use SharePoint for ALL things, including web content management (WCM). While SharePoint is a fantastic product, it wasn't designed for complex web content management tasks. This whitepaper will review the challenges of using SharePoint as WCM and explore how customers are better served by Sitefinity Connector for SharePoint when leveraging their SharePoint assets for public-facing websites and mobile apps.