Whitepapers
by Petya Popova-Chilikova
With the growth of Social Media, organizations are rapidly increasing their marketing resources in this channel and marketers need to develop effective strategies to monetize these investments. Our latest whitepaper explores the conversion potential of Social Media, and presents a 5-step strategy for increasing the return on investment from this channel.
by Josh Morales
Sitefinity 4 has introduced a number of major improvements and new functionalities to the CMS: re-architected platform, a cutting-edge user-friendly UI, lots of new features and additional opportunities for developers to extend the system. This whitepaper explores the new features and functionalities of which you can avail if you upgrade your 3.x website to Sitefinity 4.
by Gabe Sumner
Very often marketers and content authors do not know which page variation or combination of page elements is most appealing to the end user and brings the most conversions. In this whitepaper Gabe Sumner explores A/B and Multivariate Testing as methods to discover the most effective version of your page. The whitepaper discusses in detail the two different types of experiments, and helps you choose the one which is more suitable for your website and will help you reach your goals.
by Anton Hristov
Choosing a CMS for your website is a long-term decision that has a strategic impact on an organization. Selecting between an open source CMS and a commercial product is a choice that everyone needs to make. This whitepaper outlines the advantages and disadvantages of open source solutions compared to Sitefinity CMS in terms of installation costs, support, integration, usability, upgrade, standards compliance, end user training, and return on investment.
by Gabe Sumner
Businesses have an extremely wide range of offerings to choose from, when it comes to content management systems. Among the many selection criteria, ease of use is the primary requirement of any CMS. The easier a system is to use, the more adoption it will gain within the organization especially in the era when content management is becoming more widely recognized as a marketing platform instead of being driven solely by IT.
Wakefly
Your website should be your best salesperson - it is a 24/7, one-stop resource about your company and products. And if you could grow the number of qualified visitors to your site, you would increase your revenue significantly. With this white paper we discuss proven strategies for increasing traffic, including SEO, Pay-per-Click, PRs and more.
Wakefly
The easiest way to keep the content on your website fresh is to build your website with a content management system (CMS). A CMS facilitates editing and updating site content as often as you wish without skills in HTML programming or assistance from an IT department. Therefore, a CMS helps you stay ahead of and even leapfrog over your competition.
Wakefly
Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sitefinity CMS makes search engine optimization (SEO) easy, and gives you the tools you need to maintain excellent search engine rankings. In this article you will learn the basics on how keywords influence the placement of your website on a search results page.