Case study

Sitefinity Supports the Popularity of Ariella Kaeslin, the Swiss Sportswoman for the Years 2008 and 2009

Sitefinity Supports the Popularity of Ariella Kaeslin, the Swiss Sportswoman for the Years 2008 and 2009

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  • Industry
    Sports
  • Background
    Ariella Kaeslin is Switzerland’s top gymnast. She was selected Swiss Sportswoman of the Year for two consecutive years – 2008 and 2009 – which further acknowledged her great performance at the Beijing Olympic Games in 2008 and the European and World Championships in Gymnastics in 2009.
  • Challenge
    Overwhelmed by the public reaction, the Kaeslin family and Ariella’s managers realized that a state of the art website had to be developed, taking care of Ariella’s sponsors’ demands and allowing her to share the magic moments of her career with her fans.
  • Why Sitefinity
    Sitefinity is a CMS that provides great results, even in the hand of non expert webmasters. Ariella Kaeslin is an athlete in a sports discipline with very little funding and her mother is mostly in charge of maintaining her website. A simple, but very effective CMS had to be found that allowed easy integration of images and videos.
  • Technical Details
    Ariella’s website took less than 20 man days to build.
  • Results
    Ariella’s managers are happy and so are the fans! Most importantly, the intuitiveness and ease of use of Sitefinity allowed Ariella and her mother to effortlessly manage the content themselves, without delay and additional costs.

The Challenge

The main challenge was ensuring relevant personal and competition information, including both photo and video material, is available via the world wide web for Ariella Kaeslin’s fans and sponsors. Ariella Kaeslin became popular over night after winning the 5th place at the Beijing Olympic Games in 2008. Her looks, her fresh, open, natural and modest attitude added to her performance and made her a prime ambassador of Swiss sports in no time. Overwhelmed by the public reaction, the Kaeslin family and Ariella’s managers realized that a state of the art website had to be developed, taking care of Ariella’s sponsors’ demands and allowing her to share the magic moments of her career with her fans.

“It is unthinkable that the Swiss Sports Woman of the year does not have a proper website” were the words of Giusep Fry, a well known athletes’ representative, who took over the management of Ariella Kaeslin’s sports engagements after the Olympic Games in Beijing. “The site needs to be modern. It must provide Ariella Kaeslin’s fans with great images and videos and should also offer a nice platform for her sponsors. But most importantly, it needs to have a CMS that is easy to use, as most of the content will have to be provided my non-professionals like her mother.”

The Solution

“Sitefinity gave all the right answers” says Andrea Ziegler, Managing Director of Axcentro, the company which developed the site. “The excellent content management, the drag and drop page creation, the easy to understand and to execute workflow process enthused Ariella’s management and family at the very first demonstration.”
But it was not only the ease of use that makes Sitefinity such a friendly product. From a development perspective, the tool also performs extremely well. The open and fully exposed architecture ensures that additional programming and additional modules could be easily integrated.

“The Ariella-Project was our first Sitefinity website” explains Andrea Ziegler. “We were amazed to see with how little additional efforts our .NET programmers made the site work. This of course meant a speedy, secure and inexpensive delivery of similar future projects.”

The Results

“My fans reacted very positively on my new site.” Ariella Kaeslin is truly happy! “I got lots of compliments from many of them. My sponsors also only had positive comments. But, the most important thing for me is that the CMS is so intuitive and easy to use that my mother and I can now post ourselves news, images and videos. This makes my site much more spontaneous and lively.”

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