Case study

How Sitefinity Helped I4U Go Internationally

How Sitefinity Helped I4U Go Internationally
After evaluating several .net CMS solutions, we realized we made the right selection with Sitefinity.
Gonzalo Casado
Inforges Tecnologia
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  • Industry: Web Technologies
  • Background: Inforges Group is the biggest IT company in the Spanish Southeast region, Murcia. Inforges Group has created an innovative new brand for a family of products, I4U, as part of their initiative to expand their reach over Spain, Europe and South America.
  • Challenge: To create a web portal to attract new partners for a new distribution channel and to promote I4U brand and products among customers and partners alike.
  • Why Sitefinity: Sitefinity was selected because of its superior CMS, multi-language support and excellent turn-around times, as well as the multiple success stories all around the world, including throughout the Spanish IT industry.
  • Technical Details: Development took 2 weeks. The team consisted of one .NET developer, one UI Developer and one designer. The CMS platform is Sitefinity 3.7, the database server is MS SQL Server 2005, and the modules have been developed in ASP .NET 3.5.
  • Results: Sitefinity allowed us to quickly establish internet presence for our new brand and be able to reach potential partners worldwide.

The Challenge

With more than 30 years experience in the IT industry, targeted at SME and public entities in the Spanish Southeast area, Inforges Group decided to develop a new expansion strategy, as part of which the following had to be fulfilled:

  • Create a new brand for a family of business-oriented IT products for SME: I4U, Innovating For You.
  • Start relationships with nationwide and international partners to commercialize I4U family of products.

Inforges Group wanted to take advantage of the internet to promote the new brand as well as the partnership program. Their smart marketing plan included events, meetings, and other promotions.

The Solution

Sitefinity provided Inforges Group with the platform from which to start the web presence process for I4U (Innovating For You). Through Sitefinity’s web tools, Inforges Group could create a rich, multi-language website for the new brand and also manage communication and collaboration with the partner network.

 “After evaluating several .NET CMS solutions, we realized we made the right election with Sitefinity”.- said Gonzalo Casado, Technology Manager at Inforges Tecnologia.

In addition, thanks to Sitefinity’s open architecture, Inforges Group was able to add a new Partner module and manage partner registration and database. Also, many out-of-the-box Sitefinity modules were employed - the News, Images & Documents, Newsletter and List modules were used to communicate with the partners, while the Polls and Forums modules were utilized for the purpose of collecting feedback from the partners.

The availability of these Sitefinity modules reduced development time and allowed us to focus on creativity. Also, the cost of the final solution was decreased.
The CMS administration portal, which is very intuitive and easy to use, was translated into Spanish to allow the end customer to easily manage content and meet the challenges of the dynamic business world. With Sitefinity as the CMS platform, updates were a matter of a few clicks.

The Results 

The I4U website had over 1,000 visitors during the first 3 months. Most of the users browsed the website to get detailed information about the products, while others were interested in partnership with Inforges Group. Inforges Group was able to sign distribution agreements with more than 10 partners.

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