Understand Your Audience
Customer Insights
Understanding your customers is the key to developing an effective marketing message and structuring the information on your website. The way visitors interact with your website provides valuable insights about what content they find relevant and what are the pages that bring the most conversions. By analyzing the web analytics data you can improve your strategy and drive business results.
Sustain your business decisions
- Identify the best performing marketing strategy;
- Get full insights about the website usage, trends and visitor interactions;
- Monitor how website changes affect your KPIs;
- Understand your customers and their interests.
Sitefinity allows you to
- Access all Google Analytics reports in the CMS;
- Leverage traffic statistics, usage information and visitor profiles;
- Perform A/B and multivariate tests to discover the most effective version of your web pages;
- Set up user access and permissions for maximum security.
Review customer success stories:
With the new Sitefinity-powered website visits increased by 38%, pageviews by 47%
"Sitefinity provides the tools to make every site a success. For The Morris Law Group, the initial reaction has been extremely positive and customer contact (the most important metric of any site redevelopment) has been increasing steadily since the launch."
Kalvin MacLeod
Cubicle Fugitive
Read the case study
Overall performance improvement with Sitefinity: site traffic, conversions, sales
“In less than two months, Tribridge is already realizing notable results. The website has experienced a considerable increase in traffic from both previous and new visitors, and those visitors are spending a longer amount of time on the website exploring new content. Goal conversions have also increased, indicating that the new website is generating leads and sales for the company.”
Jennie Treby, Senior Marketing Manager
Tribridge
Read the case study