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Features for Marketers

Enjoy the content authoring experience

Sitefinity provides an intuitive interface that feels instantly familiar to anyone who has used Microsoft Word. The design is extremely task oriented - all buttons and links not related to the performed task are not displayed. The user interface can also be freely configured and adapted to your unique needs. The contextual interface labels provide useful guidance thus further simplifying your work with the system.

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Create a consistent multi-channel experience

With Sitefinity you can create a consistent, relevant experience across different marketing channels – your website, corporate forums and blogs, email campaigns and social media properties. You have the tools to leverage multiple online channels in order to engage with your community and develop successful campaigns that bring measurable results.

Read more about social media channels

Deliver engaging mobile experiences

Sitefinity Mobile Web allows you to deliver engaging content to multiple devices. You can use the same page template and Sitefinity will automatically adapt it to the screen size of any device. You can:

  • Pre-define rules for the way your content is displayed on screens with different resolutions;
  • Create and update content without having to reflect the changes on multiple places;
  • Have only one URL address per page accessible for all devices - no mobile subdomains will be necessary;
  • Preview your web pages on different device emulators.

Sitefinity also allows you to redirect your site visitors to a dedicated mobile page with customized design and content if you wish to target specific mobile devices or tablets.

Learn more about Sitefinity Mobile Web

Optimize landing pages with A/B testing

With Sitefinity you can test different landing page layouts and content to understand which page variation is most effective. Creating an A/B experiment for your key landing pages doesn’t have to be time consuming or require development time. Follow this guide to setup your experiment, variation and conversion pages, and your A/B test campaign will be ready to launch in 10 minutes.
Download A/B and multivariate testing whitepaper

Decrease time to market of your message

Sitefinity’s inline editing tools are the quickest way to create and update content directly on the live website. While browsing the website, site editors can access any of the content elements (news, events, blog posts, images, videos, documents and forms) and edit them with the built-in Word-like editor. Changes are published immediately and the page layout is preserved.

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Send personalized email campaigns

You can create and manage personalized email campaigns and measure their effectiveness. Use dynamic contact lists from web form submissions, account registrations and other sources and segment them based on the audience you want to reach. Experiment with A/B tests to prepare the best message and send it at the chosen time in the recipient’s time zone.

Read more about email campaigns

Improve search engine rankings

Sitefinity includes SEO tools to ensure that you are getting the most of your website via improved discoverability among search engine results.

  • Get full control over your page URLs - edit, include keywords, localize, etc.;
  • Edit page names, titles, descriptions and keywords;
  • Improve SEO results by editing alternative tags for images;
  • Quickly identify pages with missing meta tags;
  • Create landing pages that target strategic keywords.

Read more about SEO

Optimize for search engines

Measure the effectiveness of your online strategy

Sitefinity’s integrated Analytics module combines the power of Google Analytics with Sitefinity’s intuitive, easy-to-use interface. With these tools you can leverage traffic statistics, usage information and visitor profiles to improve your online strategy, 24-7.

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Measure the effectiveness

Generate new leads

Sitefinity’s advanced Forms module allows you to collect rich information from website visitors, helping you better understand their interests and increase conversions. Using only drag-and-drop techniques you can:

  • Create registrations, surveys, questionnaires with the flexible form builder;
  • Build sophisticated forms in minutes using drag and drop widgets (text boxes, multiple choice, checkboxes, etc.);
  • Define required fields and select field validations.

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Next Steps