SEO and Web Analytics

SEO Strategy - Improve discoverability

Sitefinity’s SEO tools allow you to improve the search engine rankings of your website and get ahead of your competition. You can edit URLs, page names, titles, descriptions and keywords, edit alternative tags for images, and quickly find pages with missing meta tags. Sitefinity also enables you to quickly create campaign and product landing pages that target strategic keywords.

Optimize for search engines

A/B and multivariate testing - Optimize web pages

With Sitefinity you can test different landing page layouts and content to understand which page variation is most effective.

  • Set up an A/B experiment in 10 minutes following this guide;
  • Explore which page elements bring best results and in what combinations through multivariate test experiments.
Download A/B and Multivariate Testing Whitepaper

Form builder - Optimize the lead generation process

Sitefinity’s advanced Forms module enables you to collect information from your site visitors, helping you better target your website content and successfully convert leads.

  • Create registrations, surveys, questionnaires, and applications simply by dragging and dropping widgets;
  • Experiment with different forms and optimize your lead generation process.

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Measure the effectiveness - Optimize your marketing strategy

Sitefinity's integrated Analytics module gives you an overview of the website activity through various reports that track visitors, traffic sources and content trends on your website. Get full insights about your customers, their demographics and the way they interact with your website. Use the data to optimize your marketing strategy and achieve the desired business results.

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Next Steps