More in this section
Blogs RSS feed

Mirror, Mirror on the Wall

by Barrett Coakley

I really do not like to shop for clothes. The chaotic parking lots, long checkout lines, overly helpful store clerks and a selection of clothes with too many fits and styles all add to my frustration. However, I joined the Telerik Sitefinity team in October and I decided to purchase some new clothes to give my wardrobe a badly needed upgrade. The experience lived “up” to my expectations.

I arrived at the store and picked out a pair of pants and headed to the dressing room. Success - sort of. Now I needed some shirts to match the new pants. I traveled out yet again to the floor and proceeded to wreck the pile of neatly folded shirts to find my size.

You are probably asking: why not just shop online? I do find online shopping easier because I can simply browse a vast catalog of products, compare different pieces and get recommendations about similar items. These recommendations also help reduce some of my doubt when making a purchase. However, for clothes, I still like to try the items on to make sure they fit correctly. The ideal would be to have an in-store experience more closely match my online purchasing but historically this has not been possible. Fortunately, it look like help is on its way.

Oak labs mirror

A new technology was recently introduced to help shoppers find the styles  and colors they need while in a stores dressing room. The technology, developed by Oak Labs (video), upgrades the old dressing room mirror with an interactive touchscreen. The mirror is equipped with an RFID antenna that recognizes the clothes you brought into the dressing room. The mirror then displays these items on the mirror and you can use the touchscreen to select other sizes, colors and also see recommendations. You can also save the items to your phone. The mirror also helps with long checkout lines by allowing you to pay for the items in the dressing room. Ralph Lauren is the first retailer to use the technology.

A recent post on the RetailNext blog highlights the changing nature of in person shopping, “Processes, infrastructures and systems live behind the scenes and produce painless and frictionless shopping which shoppers may not see or hear, but nonetheless experience with pleasure. Expedited checkout, “click-and-collect” and curbside pick-up are three examples. Mobile wallet is another great example, but retailers still struggle to execute this initiative on a large scale. Product search and price look-up apps are other programs implemented to make shopping convenient.”

The Oak Lab interactive mirror is a good example of this trend. I think we will see stores utilize new technologies that make the online and offline experience more seamless in order to make the customer experience as painless and frictionless as possible. Stores can no longer treat the online vs. in-person shopping event as discrete, separate interactions. Regardless of the channel, a customer’s experience needs to be treated as one interaction and companies need to find a way to stitch them together for the consumer. The brands that are best able to link these two experiences together will have the greater chance of creating loyal, repeat customers.


Leave a comment
  1. ProgeCAD free Mar 29, 2018
    ProgeCAD crack is a Microsoft Windows CAD software which is used for printing and editing DWG or DXF files from the AutoCAD versions.
  2. DAEMON Tools Lite Apr 01, 2018
    DAEMON Tools Lite crack is a well known disk imaging solution and CD/DVD/Blu-ray emulator tool, it allows you to mount virtual disks easily. DAEMON Tools Pro “exclusively provided by piratecity.
  3. sdfkjnkfj Apr 14, 2018
    Thanks for sharing.I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one. Download ShowBox    Download VidMate  Download Mobdro   
  4. Wooden Outdoor Swing Set Apr 20, 2018
    It is a perfect playtime space where your children interact even when other kids are not involved. Wooden Outdoor Swing Set
  5. Garden swing for baby Apr 22, 2018
    The one thing that is great for the everyone in the family to enjoy outdoor activities all year round especially with kids of all ages is an outdoor swing set. Garden swing for baby
  6. Ducati SuperSport review Apr 25, 2018
      Very interesting information, worth recommending. However, I recommend this Ducati SuperSport review
  7. VIPRE Internet Security pro Apr 26, 2018
    VIPRE Internet Security pro  is fast, light on your PC, and will help secure your home computers with Advanced Active Protection.
  8. herry Jun 25, 2018
  9. urdu paper news Jul 03, 2018
    Latest urdu news, breaking news, current news in urdu from Pakistan, World, Sports, Business, Cricket , Politics and Weather only at urdu paper news
  10. soft7star Jul 17, 2018
    <a href="">Opera Mini</a> shares most of its guts with Google Chrome, but the Web browser distinguishes itself with features like a built-in ad blocker, claims of improved.
  11. Opera Mini Jul 17, 2018

    <a href="">Opera Mini</a> shares most of its guts with Google Chrome, but the Web browser distinguishes itself with features like a built-in ad blocker, claims of improved.

    Leave a comment