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Personalization 2.0: Welcome to the New Age

by Chris Doran

There’s never a dull moment in the world of marketing and technology. Today’s best practice can quickly become outdated as new technologies redefine how customers live their daily lives. It wasn’t long ago that simply having a website was a major win. Now, companies are engaging customers across a multiple channels and screens as they race to discover new ways of delivering innovative experiences to their customers.

At the convergence of modern marketing and technology trends lies personalization. At this point, most marketers have some sort of familiarity with the concept of personalization and many understand why it’s so important. However, as I pointed out in my blog post from earlier this year, personalization is a significant challenge to many businesses. Despite 77% of marketers believing that real-time personalization of content is critical, 60% say they still struggle to implement and execute on the promise of personalization.

Hyper Personalized Experiences—The Way of the Future

And remember how I said there’s never a dull moment in the world of marketing and technology? That’s doubly the case when it comes to personalization. The bar is constantly rising when it comes to customer expectations, and as a result, personalization has become paramount. Content and customer experiences that aren’t tailored specifically to the user are increasingly being viewed as irrelevant. The era of Personalization 2.0 is coming—and it’s an age where hyper personalized customer experiences will reign supreme.

This may sound daunting to people who are still trying to wrap their heads around personalization as it is—and that’s okay. Next week, I’ll be hosting a webinar with our guest Forrester Research’s Brendan Witcher.

Brendan will be discussing what drives the need for companies to personalize and how success organizations are delivering personalized experiences. After that, I’ll be sharing company examples Sitefinity’s experience management capabilities to begin to map and execute your Personalization 2.0 strategy – ultimately delivering experiences that your audience has come to expect.

Personalization has gone from inessential to imperative in today’s digital landscape. Save your seat to our webinar on October 26th. If you aren’t able to attend, feel free to register anyway and you’ll get a copy of the recording after the event. Make sure your using your data to its fullest extent to deliver hyper personalized customer experiences. See you at the webinar!

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