The content you're reading is getting on in years
This post is on the older side and its content may be out of date.
Be sure to visit our blogs homepage for our latest news, updates and information.
Creating and maintaining a website takes a substantial investment of time and money. According to a recent study conducted by Forrester Research on ‘How Much Are Companies Spending On Digital Design Projects?’ website redesign costs can rise up to $1.8 million per project depending on the size of the company. Therefore it’s extremely important to optimize the website to maximize the reactions it’s producing.
An A/B or multivariate test begins with a desired reaction (goal) and then extends to include the different tactics (variations) for producing that reaction. Once the goal and variations have been established, automated software will administer the test by applying the variations to visitors and watching their reactions relative to the goal.
Both A/B and multivariate tests are based on variations. However, the difference stems from how these variations are packaged, tested and presented to visitors. Through an A/B test, Page B might perform more effectively. However, this result doesn’t explain which element(s) were responsible for this increased effectiveness. In fact, a combination of Page A and Page B might be ideal. Multivariate tests allow these variations to be mixed and matched. This measures the contribution of each individual modification to the overall result.
View all posts from The Progress Team on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Let our experts teach you how to use Sitefinity's best-in-class features to deliver compelling digital experiences.
Learn MoreSubscribe to get all the news, info and tutorials you need to build better business apps and sites
Progress collects the Personal Information set out in our Privacy Policy and the Supplemental Privacy notice for residents of California and other US States and uses it for the purposes stated in that policy.
You can also ask us not to share your Personal Information to third parties here: Do Not Sell or Share My Info
We see that you have already chosen to receive marketing materials from us. If you wish to change this at any time you may do so by clicking here.
Thank you for your continued interest in Progress. Based on either your previous activity on our websites or our ongoing relationship, we will keep you updated on our products, solutions, services, company news and events. If you decide that you want to be removed from our mailing lists at any time, you can change your contact preferences by clicking here.