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  • The Importance of Gaining a 360-Degree View of the Customer

    Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
  • Expand Your Customer Portfolio to Drive Customer Success

    The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
  • ABM: Making the Unknown Website Visitors Known

    In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
  • Drive Engagement: Serve More Relevant Content to Personas

    In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas. Most marketing organizations create marketing personas when creating a go-to-market strategy. Depending on your organization, some personas may not make it past the PowerPoint slide. Others warrant a robust content strategy ...
  • Drive Users through Funnel with Behavioral Personalization

    In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey.  Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
  • Put Personalization to Work for You: A Six-Part Series

    Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...