Two years ago, the Sitefinity team released a sample application showcasing the major features of the CMS and how to use them. As time passed and technologies and methodologies changes, our application fell behind. The truth is that we need to cover the entire experience starting from a modern ...
With Progress Sitefinity, you can create dynamic content types without any overhead. Editing content items is also really easy. But while all of this sounds great on paper, developers ultimately need to have more control via an API.
Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.
All of Sitefinity’s MVC widgets, packages and functionality are open source and can be found under the codename “Project Feather” or “Feather” framework.
Armed with a succinct mission statement, useful branded merchandise and social media skills, your employees can help promote your brand and improve your public persona.
Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.
An average visitor takes only a couple of seconds to decide whether to stay on a website. An organized, usable and reasonable website can add trustworthiness and competence to your company's reputation. Here are 12 tips you can take to build a high-performing homepage.
Are your marketing emails landing in Gmail's Promotions tab? Google’s algorithms are learning and adapting based on what is common, repetitive, and found in many messages. By differentiating with content, senders and templates, marketers will have a higher chance to not get filtered into a secondary inbox.
Influencer marketing: Reaching the media to gain coverage of your products or services can be a significant challenge, but by taking these steps, you can stack the deck in your favor.
If you’re wondering how this post, part 2 of my 5-4-3 series, will be different from the previous post, 5 Reasons Your Social Media Strategy is Broken, it’s simple: my first blog post is targeted at beginner-level social marketers and shares common mistakes made by MOST people and businesses ...
I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
I am one of those people who swears by research. I never use an appliance before I read the complete manual and I never do anything at work before I research the tried and tested best practices. So trust me when I say I did a lot of research to ...
Published on behalf of Roger West, a proud Progress Partner Several years ago, Sitefinity added functionality to make it easy to create a redirect. Simply go to the page you want to redirect users to, open “Properties,” and type in alternate URLs that you want to redirect to that page. ...
It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...
It was a sunny summer afternoon in 2004. I was waiting impatiently in a neat conference room to meet a client and present him with my concept for his product catalogue website. After starting my presentation, I noticed he didn't seem impressed as much as I expected. I tried not ...
By now it’s pretty clear that a social media strategy for your business is essential if you want to stand out in your industry, let alone stay ahead of your competitors. And although most organizations have social channels, many are unsure about how to create and execute a successful social ...
I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant. If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In ...
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
The B2B buyer has evolved drastically in the past few years. In the digital era that we live in, the B2B buyer is more informed, confident and independent than ever. According to Corporate Executive Board, 60% of the average B2B buyer’s purchase decision has already happened before approaching the ...
Earning awards should be an important part of every organization’s PR and marketing strategies. They are one of the best tools to gain recognition and build trust with your clients, prospects, partners and peers. Most people believe that awards should come naturally once you have a great product or service. ...